What is newsworthy?

Not sure whether your news would interest the media? The News & Marketing team can provide guidance. We're always interested in hearing about:

Research findings. The media is most interested in your research breakthrough if it will impact or interest the general public. Reporters also pay more attention to peer-reviewed work about to be published in a journal or presented at a conference or government hearing.

Well-known campus visitors UW-L draws famous individuals each year to speak at special gatherings including conferences, lectures and graduation ceremonies. Prominent scholars also spend time teaching on campus; let us know if you're about to host such a visitor.

Major announcements Let the News & Marketing team know if a faculty member or student has received an important award or if your department has acquired a significant gift or grant.

Events The campus calendar is filled with events throughout the year, but certain ones, especially those on newsy or otherwise fascinating topics, would catch a reporter's eye. We can help attract coverage of such events.

Human interest stories Reporters are always interested in a good human interest story, whether it's about an extraordinary person or project. We're always interested in stories about students and their one-of-a-kind contributions to UW-L and the community.

Unique new courses  As each new semester is about to begin, the News & Marketing team looks for unique new courses whether they, are trendy or would simply be fun for the public to read about.

Community service University staff and students greatly impact the community. Let us know about the unique things you or your students do in the community so we can share your impact.

*To properly promote events, provide information at least three weeks before the event occurs.

What to do when a reporter calls(.pdf)

Prepare for the interview(.pdf)

Selecting the best tool for communication(.pdf)