Consistent Messaging

University Name

Our institution's name is University of Wisconsin-La Crosse. In most cases, the full name should be used in the first reference to the university. The word "the" may precede the full name to avoid awkward sentence structure. In subsequent written references it is permissible to use UW-La Crosse or UW-L.

Logo Usage Graphic

Required Statements

  1. The name University of Wisconsin-La Crosse must be printed on the piece, preferably on the front. The university wordmark/logo may be used in place of or in addition to the name of the university. See Usage and Templates for proper placement.

  2. An affirmative action statement, either - "The University of Wisconsin-La Crosse is committed to providing equal educational and employment opportunity regardless of race, color, creed, religion, sex, national origin, disability, ancestry, age, sexual orientation, pregnancy, marital and parental status."
    or
    "The Univeristy of Wisconsin-La Crosse is an affirmative action/equal opportunity employer and is in compliance with Title IX and Section 504." Or, when space is at a premium, "AA/EOE"

  3. Disability statement: If the publication requests that an off-campus audience come to campus to attend an event, the publication must contain the statement: "To request disability accommodations, please contact (name, department, address, email and phone number of event coordinator)."

Use the following paragraph if you need to inform your audience on general facts about UW-La Crosse:

"The University of Wisconsin-La Crosse, founded in 1909, is one of 13 four-year campuses in the University of Wisconsin System. It offers approximately 88 majors, minors and special programs for undergraduates in business, education, the sciences, the arts, health, recreation, physical education and liberal studies. Twenty-five graduate programs are available. More than 10,000 students attend classes on the compact, 128-acre campus. UW-L boasts a student to faculty ratio of 20:1 and an average class size of 28 students. Located on the banks of the scenic Mississippi River in western Wisconsin, the La Crosse metropolitan area with its 110,000 residents serves as a regional center for shopping, business and industry."