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Marketing

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Marketing shapes decisions we make every day. Learn how your future can grow in this fast-evolving field at UWL.

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Interested in one of our majors, minors or certificates? Fill out the declaration form to declare a major or minor.

Undergraduate program

Marketing

Undergrad major

Marketing includes designing new products, pricing, advertising and delivering products to customers. The field offers many subfields to explore such as sales, digital marketing, social media, market research, public relations, advertising, content marketing, and more. Marketing is a field that values creativity, strong analytical skills and people skills.

Catalogfor Marketing
Quick glancefor Marketing

Graduate program

Digital Marketing

Graduate certificate Choose from two in-demand online graduate certificate programs to learn how to build, manage, analyze, and optimize digital marketing strategies and campaigns.

Areas of study

Digital Marketing Analytics

Graduate certificate

Digital Marketing Management

Graduate certificate
Quick glancefor Digital Marketing

Featured courses

  • Principles of Marketing
    MKT 309 | 3 credits
    An introduction to the study of marketing in business and other organizations. Topics include: the marketing environment, marketing strategies and decision-making, marketing ethics and the international dimension of marketing strategy. Prerequisite: ECO 110; business minor or a major with a business concentration and junior standing, or admission to business. Offered Fall, Winter, Spring, Summer.
  • International Marketing
    MKT 341 | 3 credits
    The course is an in-depth study of marketing activities and processes across national borders. Topics include macro-environmental factors and global market dynamics, marketing strategy and decision-making, international marketing opportunities, and entry-mode decisions. Prerequisite: MKT 309. Offered Fall, Spring.
  • Sustainability in Marketing
    MKT 351 | 3 credits
    The course addresses environmental, social and economic sustainability issues facing society and modern marketing professionals. Course discussion will include sustainable marketing strategies, consumer attitudes, and consumption. Prerequisite: MKT 309; admission to business. Offered Spring.
  • Consumer Behavior
    MKT 362 | 3 credits
    This course examines fundamental concepts related to consumer behavior. Topics include information processing, perception, attitudes, sentiments and feelings, learning, persuasion, motivation, decision-making, social/cultural influences, and managerial implications. Prerequisite: MKT 309; admission to business or exercise science sport management. Offered Fall, Spring.
  • Integrated Marketing Communications
    MKT 365 | 3 credits
    This course introduces the various forms and tools of marketing promotion. It includes an analysis of promotional activities in the development of an integrated marketing communications plan. It also develops student understanding of the role of promotion and the integrated nature of marketing planning. This course details the nature and process of developing integrated marketing campaigns as a part of the promotional mix. Students examine integrated marketing research, media planning, budgeting, creative activities, and ethical considerations. Prerequisite: MKT 309; admission to business or exercise science sport management. Offered Fall, Spring.
  • Market Research
    MKT 367 | 3 credits
    This course examines the research techniques commonly used to examine buyer behavior, including secondary data, surveys, and focus groups. Topics also include an analysis of research design methods, and the application of research to marketing decision making. Prerequisite: MKT 309; ECO 230; admission to business. Offered Fall, Spring.
  • Professional Selling
    MKT 370 | 3 credits
    This course examines the role of business to business personal selling in the marketing mix and addresses personal selling activities and techniques. Topics covered include communication and persuasion, prospecting, needs identification, overcoming objections, presentations, closing methods, time and territory management, social, ethical, and legal issues. Prerequisite: MKT 309; upper division CBA course requirement or admission to exercise sport science - sport management. Offered Fall, Spring.
  • Business Marketing and Distribution
    MKT 386 | 3 credits
    Business-to-business marketing issues are explored, including distinctive characteristics of the business market, ways in which organizations make buying decisions, requirements for marketing strategy success, with an emphasis on distribution/supply chain in business marketing. Prerequisite: MKT 309; upper division CBA course requirement. Offered Fall.
  • Sports and Recreation Marketing
    MKT 444 | 3 credits
    A comprehensive study of the planning, organization and implementation of marketing plans for all segments of the sports and recreation industry. Topics covered include: assessing market potential, defining the customer, location analysis, pricing, promotion, facilities and services management. Other issues addressed include the impact of new technology, cultural changes and other uncontrollable factors on sports marketing. Prerequisite: MKT 309; admission to business or exercise sport science - sport management. Offered Fall.
  • International Marketing Strategies
    MKT 445 | 3 credits
    A study of policy and strategy formulation in the context of international marketing. Emphasis is placed on both the theory and application of international marketing decision processes. Prerequisite: MKT 309; MKT 341 or instructor approval; admission to business or international business minor. Offered Occasionally.
  • Digital Marketing and Analytics
    MKT 465 | 3 credits
    This course offers a hands-on, application-based approach to the use of digital channels as marketing tools. The course explores how marketers use digital media, such as websites, blogs, social media platforms, and email for marketing communication purposes. Topics covered include search engine optimization, website design, content strategy, social media marketing, campaign management and evaluation, advertising, and digital marketing metrics and analysis. Prerequisite: MKT 309; MKT 365 or concurrent enrollment; upper division CBA course requirement. Offered Fall.
  • Marketing Management
    MKT 479 | 3 credits
    The analysis, planning, implementation and control of marketing programs designed to bring about desired exchanges with target markets within organizational objectives. Prerequisite: MKT 341, MKT 362, MKT 367; to be taken in the student's semester of graduation; admission to business. Offered Fall, Spring.
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Portrait of Hannah Bast

HIRED!

Hannah Bast

Johnson Controls | Finance and Accounting Analyst

UWL taught me about who I am and who I want to be as I worked my way to my degree. My college experience wasn't exactly typical, but it taught me how to handle adversity. I have created lasting relationships with peers and mentors at UWL.

Portrait of Laura Rice

HIRED!

Laura Rice

Trefoil Group | Digital Marketing Specialist

My marketing major provided a solid foundation, as well as my hands-on experience as a Marketing and Communications Coordinator for the UWL Management Department. During my internship at UWL, I delved into website design and data analysis, crucial facets of digital marketing. My professors also played a pivotal role in my growth as a professional.

Portrait of Taylor Rinehart

HIRED!

Taylor Rinehart

August Shells Brewery | Marketing Coordinator / Assistant Project Manager

I would say my time at UWL has prepared me well through in-class collaborations with my classmates, and working toward a common goal through my marketing courses. I have been taught good time management and organization skills.

Portrait of Tessa Schwinn

HIRED!

Tessa Schwinn

Anderson Trucking Service | National Sales Representative

Portrait of Olivia Steingraber

Hear from an alum

Olivia Steingraber

Although every day is a learning experience when owning a business, I feel confident that my education has set a strong foundation for me. The Marketing Department has presented several opportunities: sales competitions, networking events and hands-on advising from my professors. It has been a perfect place for me at UWL.