Marketing
Academic programs
Undergraduate program
Marketing
Undergrad majorMarketing includes designing new products, pricing, advertising and delivering products to customers. The field offers many subfields to explore such as sales, digital marketing, social media, market research, public relations, advertising, content marketing, and more. Marketing is a field that values creativity, strong analytical skills and people skills.
Graduate programs
Digital Marketing
Graduate certificate Choose from two in-demand online graduate certificate programs to learn how to build, manage, analyze, and optimize digital marketing strategies and campaigns.
Digital Marketing Analytics
Graduate certificateDigital Marketing Management
Graduate certificateMinors
Marketing majors are not required to have a minor; however, it is recommended. Are you a marketing major in search of a complementary minor? The College of Business Administration (CBA) offers eight different minors for undergraduate students:
- Accountancy
- Business Administration
- Business Analytics
- Economics (CBA)
- Healthcare Analytics Management
- Information Systems
- International Business
- Sustainable Business
Although, marketing majors do not have to declare a minor within the CBA. Common minors among marketing students include:
- Art
- Communication Studies
- Creative Writing
- Digital Media Studies & Design
- Leadership Development
- Professional and Technical Writing (no website available)
- Psychology
- Spanish
For more guidance on majors and minors, please make an appointment with your faculty advisor.