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Digital Marketing

Application process

Digital Marketing Analytics and Digital Marketing Management Graduate Certificate programs

Digital Marketing Analytics and Digital Marketing Management Certificate  programs have the same application requirements.  You will make your program selection in the UW System Application.  We have provided detailed application information (below) to help you work through the process.

UWL fall student life
Do you want to pursue two Digital Marketing Certificates at the same time?

You will only need to submit one application for a single certificate.

Upon submitting your application, reach out to the Digital Marketing Program Director, Ken Graham to notify him about your interest in taking classes to earn both certificates at once. If you are admitted, he will provide information about how to declare your enrollment in the second certificate. 

Submit a UW System application
  • Follow the link to the UW System application. Register as a new user, unless you already have an account.
  • The email you enter on this application will be used to send you important information related to completing your graduate school application. You should use an email address that you monitor on a regular basis. 
  • There is a $56 UW System application fee, which you can pay online at the time of application. Alternatively, you can send a check (payable to UWL) to the address below.  *Application fee assistance is available to McNair Scholars. 

Graduate Admissions Office
1725 State Street
La Crosse, WI 54601

Watch your email

Following UW System Application submission, you will receive two emails.

The first email is an invitation to your WINGS Student Center and includes information about your NETID/WINGS Username.  Access your WINGS Student Center to check the status of your application fee and transcripts.

The second email provides login information for your Applicant Dashboard. This email will be sent within 3 business days of submission of your UW system application; you may need to check your junk/spam email folders.  You will use your Applicant Dashboard to submit the supplemental application materials described below (including reference requests) for this program. If you have problems with the Applicant Dashboard, please contact gradstudies@uwlax.edu.

WINGS (example) 

Applicant Dashboard (example)

WINGS example App Dashboard example

UW System App completion hints

Complete the following sections as indicated below

  • "DEGREE SEEKING STUDENT?".....Choose Yes

  • CHOOSE: Looking to Earn a Graduate Degree

  • "CHOOSE YOUR MAJOR/PROGRAM"
    • select your program
      • "Digital Marketing Analytics Certificate-Collaborative
      • "Digital Marketing Management Certificate-Collaborative" 

  • "WHEN WOULD YOU LIKE TO START SCHOOL?"
    • Consider the timing of your application and select the next available term. For example, if you're applying on 12/14/24, the next available term to select would be "Spring 2025 (classes start January 2025)"

  • HOLISTIC BACKGROUND
    • "EMPLOYMENT" (WORK EXPERIENCE)
      • check the “I have no work experience to report” checkbox, then click "SAVE AND CONTINUE"
    • "ESSAY"
      • leave blank and click "SAVE", then click "SAVE AND CONTINUE" 
Submit transcripts

Request that ALL previously attended institutions of higher education send official transcripts to the UWL Admissions Office. This includes college level courses taken while in high school. If you enrolled in fewer than 10 undergraduate semester credits at an institution, you do not have to send an official transcript unless the courses completed are prerequisites for the graduate program. Additional transcripts may be required at the university or graduate program's discretion. All graduate transcripts must be submitted. UWL accepts transcripts mailed directly from the issuing institution(s) or through an electronic secure document sending service. Transcripts should be sent to:

UWL Admissions Office
1725 State Street
La Crosse, WI 54601
admissions@uwlax.edu

  • Applicants can check transcript status via their WINGS account.
  • Applicants who are current UWL undergraduate students/alumni do not need to request formal transcripts for UWL coursework. Admissions can access your UWL transcript.
  • It may take a week or more for transcripts to be received/uploaded to your application file. Please plan accordingly in order to meet application deadlines. 
Log in to Applicant Dashboard to submit supplemental application materials

All supplemental application materials and information listed below will be submitted via your Applicant Dashboard. You will receive an email invitation to login to your Applicant Dashboard within 3 business days of UW System Application submission. Contact gradstudies@uwlax.edu with questions.

Resume

This program requires submission of a resume.

Additional requirements for international applicants

In addition to the application requirements listed above, international applications will need to submit the following items:

  • Transcript information: As noted above, official, certified or attested transcripts from all post-secondary institutions attended must be submitted. Additionally, documents issued in languages other than English must be accompanied by a certified English translation.
  • Proof of English language proficiency: Non-native English speakers must submit evidence of one the following language proficiency requirements for admission:
    • TOEFL score (within last 2 years) of at least 79 iBT or 550 pBT - Institution Code: 1914
    • IELTS score (within last 2 years) of at least 6.0
    • Duolingo English Test (DET) score of at least 110
    • 60 PTE score
    • A bachelor’s or higher degree from UWL or another approved institution where English is the sole language of instruction.
      • Degree must be earned within two years of expected enrollment in this UWL graduate program.
      • Applicant must have attended the institution for a minimum of two years.
  • Proof of funding: Submit a bank statement and completed Affidavit of Support form.
    • Applicants who require F-2 visas for dependents (spouse and/or children) must submit additional proof of funding and passport copies for each dependent.

  • Passport information: Submit a photocopy of the photo page of your passport. 

Please contact International Admissions at  intladmissions@uwlax.edu if you have questions.  Each of the items listed in this section "Additional requirements for international applicants" can be sent directly to the UWL Admissions Office.

UWL Admissions Office
1725 State Street
La Crosse, WI 54601
USA

* Special note regarding F-1/J-1 Visas: UW-La Crosse (UWL) is unable to issue immigration documents for an F-1/J-1 visa to international students in this online program [8 CFR 214.2(f)(6)(i)(G)]. International students must either complete the program outside the U.S. or have a valid visa that permits online study in the U.S. If you have further questions please contact UWL's International Education & Engagement (IEE) at international@uwlax.edu.

Need help?

If you have issues with your application check out these resources.

Application deadlines

Application materials must be completed two weeks prior to the semester start to be considered for admission. 

Starting your application early will help ensure you have plenty of time to gather required materials (such as transcripts), transfer credits, and complete the UW System Application. 

Find program start dates and registration dates on the UW Extended Campus important dates page. To see course offerings by semester, see the Course Schedule. 

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