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Design, facilitate, and lead meaningful recreational experiences.

Master's

Open the doors to a rewarding career where you’ll help people live healthier, happier lives through outdoor adventures, tourism, recreation programs, and more.

Whether you're looking to enter the field or advance your existing career, UWL's Master of Science in Recreation Management program offers flexibility to meet your unique needs. With four distinct tracks, you can choose the path that aligns with your career goals. Our program offers both blended and online, asynchronous options. 

A program within Recreation Management & Recreational Therapy

Choose the track that’s right for you.

Our program offers multiple tracks to match your prior experience and career aspirations. A blend of online and in-person classes provides flexibility for students in the entry-level, advanced, and dual degree tracks, while working professionals can take advantage of a 100% online, asynchronous option:

  • Entry-level track: Ideal for students without a background in recreation management, this track will provide you with the foundational knowledge and skills needed to enter this exciting profession.
  • Advanced track: For students with prior experience, this track builds on your existing expertise and introduces evidence-based practices to further elevate your career prospects.
  • Dual degree track: Accelerate your education by completing a dual degree including a Bachelor of Science (BS) in Outdoor, Recreation, Tourism, and Event Management and a Master of Science (MS) in Recreation Management in just five years—saving you time and giving you a competitive edge in the job market.
  • Professional Development track: Our 100% online, asynchronous program is designed to serve recreation management professionals while they continue working in their careers.

Why UWL's Recreation Management master's program?

Practical skills for today’s market

Every course includes real-world assignments, ensuring you can apply what you learn immediately in your current job—whether you’re already in the field or looking to transition into recreation management.

Cutting-edge research and expertise

Faculty members bring extensive professional experience to the classroom and integrate their own research into coursework. As a student, you’ll have the opportunity to collaborate with faculty on cutting-edge research projects.

Strong community partnerships

The program connects students with industry partners, providing practical exposure and opportunities to work on community-based projects.

Tourism Research Institute

UWL’s Tourism Research Institute offers students a unique opportunity to conduct tourism and recreation research across Wisconsin, while also supporting local organizations with valuable data.

Diverse learning options

Choose the capstone option that best suits your needs:

  • Thesis: Ideal for those considering doctoral studies.
  • Graduate project: A hands-on project for students looking to apply their skills in real-world settings.
  • Internship: A culminating experience where you can gain practical, on-the-ground experience in the field.

Featured courses

  • Philosophical Foundations of Leisure, Play and Recreation
    REC 701 | 3 credits
    In-depth study of past and current theories of leisure, play and recreation; concepts of work and time; the influence of technology and societal changes and the role of recreation in modern day society. (Cross-listed with REC/RTH; may only earn credit in one department.) Offered Fall.
  • Data Evaluation and Management in Parks and Recreation
    REC 731 | 3 credits
    This course covers best practices and emerging models for designing, collecting, and analyzing data used in managing parks, recreation, and leisure service delivery organizations and includes management strategies for applying and communicating evaluation results. Historical and current evaluative management tools will also be examined for their effectiveness in multiple contexts, e.g. VIM, SERVQUAL. Seven week course. Prerequisite: enrollment priority will be given to students in the Recreation Management: Professional Development MS Program and the Recreation Management MS Program. Offered Fall, Winter, Spring, Summer.