Outdoor, Recreation, Tourism & Event Management program

Do you enjoy being active, working with people and helping them develop and grow?

Join a profession where your work is to bring quality leisure into people's lives.

The Outdoor, Recreation, Tourism & Event Management program at UWL is the only nationally-accredited recreation management program in Wisconsin and one of the largest undergraduate programs in the U.S. Our students gain practice in the field and network with professionals through internships and community engagement in their coursework.

Undergrad major Undergrad minor Graduate degree

Outdoor, Recreation, Tourism & Event Management

Outdoor, Recreation, Tourism & Event Management (ORTEM) students learn the skills and knowledge to pursue professional careers designing, facilitating, and managing recreation, tourism, and outdoor experiences. They work with people from diverse backgrounds in settings such as parks and recreation departments, outdoor adventure agencies, camping organizations, and tourism and event management businesses.

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Community-Based Recreation Emphasis

The community-based recreation emphasis prepares students for professional roles in programming and management in a wide variety of recreation related fields in the public and non-profit sectors such as municipal parks and recreation departments, state agencies, youth serving agencies, religious-affiliated agencies, social service agencies, and campus recreation.

Undergrad major View a sample plan for Community-Based Recreation Catalogfor Community-Based Recreation

Generalist Emphasis

The recreation management generalist emphasis allows students to explore all areas of recreation. Students in the generalist emphasis take the recreation management core curriculum and an additional nine credits selected from the other three emphasis areas.

Undergrad major View a sample plan for Generalist Catalogfor Generalist

Outdoor Recreation Emphasis

The outdoor recreation emphasis is for students who want to work in natural resource-based recreation settings. This program helps students develop skills in outdoor programming and leadership, environmental education, outdoor guiding and adventure, and nature-based recreation management.

Undergrad major View a sample plan for Outdoor Recreation Catalogfor Outdoor Recreation

Outdoor and Recreation Management

Undergrad minor

Tourism & Event Management Emphasis

The tourism and event management emphasis is for students interested in creating and managing visitor experiences. Whether it is managing a resort, promoting a destination, leading adventure tours, or planning events, a career in tourism is about helping others enjoy their travel and event experience as much as you enjoy your own.

Undergrad major Undergrad minor View a sample plan for Tourism & Event Management Catalogfor Tourism & Event Management

Undergrad + graduate dual degree Bachelor of Science in Recreation Management (four emphasis options) & Master of Science in Recreation Management Dual Degree Program

Students in this dual degree program in recreation management earn a Generalist Bachelor of Science degree and a Master of Science degree in Recreation Management.

  • Community-Based Recreation
  • Generalist
  • Outdoor Recreation
  • Tourism/Event Management
Undergrad major Graduate degree View a sample plan for Undergrad + graduate dual degree Catalogfor Undergrad + graduate dual degree

A program within the Department of Recreation Management & Recreational Therapy

Jobs in Outdoor, Recreation, Tourism & Event Management

The Outdoor, Recreation, Tourism & Event Management program offers four different emphasis areas (generalist; tourism and event management; community-based recreation, and outdoor recreation), which allows students to study and prepare for careers most closely related to their interests.

Students are trained for middle management careers in a range of agencies, such as national, state, and local parks and recreation departments, destination marketing organizations, tourism attractions and facilities, event venues, and various non-profit enterprises.

Career options

  • Recreation center supervisor
  • Parks & Recreation coordinator
  • Park ranger
  • Amusement park manager
  • Cruise ship director
  • Camp director
  • Outdoor program coordinator
  • Event coordinator
  • Event planner
  • Outdoor adventure program guide
  • Director of fan experiences
  • Sport director
  • Wellness director
  • Tourism marketing director
  • Convention sales manager
  • Director of hospitality
  • Environmental educator

Graduate education

The rigorous undergraduate curriculum also provides a solid foundation for those choosing to pursue a graduate degree in recreation management. A dual degree option is available for students wishing to complete a bachelor's and master's in reduced time.

What distinguishes UWL's program?

Hands-on experience

Students gain hands-on experience through a 12- week internship designed to serve as a student’s transition from the university curriculum to the profession. Also, students complete an additional 100 hours of hands-on professional experience prior to their internship.

Nationally-accredited

UWL's Department of Recreation Management and Therapeutic Recreation has been nationally accredited by the Council on Accreditation of Parks, Recreation, Tourism, and Related Professions (COAPRT) since 1988.

Excellent curriculum

Curriculum exceeds national accreditation standards and is a key factor in the department’s national reputation.

Connection to faculty

Faculty play an important role in the educational and professional development of each student. Students are assigned a faculty adviser who is available for advisement on registration, internships, and professional development throughout their academic career.

Reputable faculty

All of the faculty members are involved in leadership positions with national and state recreation professional associations. They also perform research and write extensively on important topics in the recreational field, and several are nationally and internationally renown scholars.

Tourism Research Institute

Tourism Research Institute provides opportunities for undergraduate and graduate students to engage in tourism-related research activities. 

Post-graduation success

The placement rate for recreation management majors is consistently above 90 % in locations around the U.S.

Sample courses

REC 320 Introduction to Tourism This course provides an introduction to tourism through the examination of tourism as a system of interconnected parts. The topics include the history of tourism, destination mix, tourist motivation and behavior, destination marketing, and destination management. It explores the role of natural and built environments in creating tourism, economic implications for travelers and local communities, and social and cultural connections. Students gain an understanding of event and non-event based tourism. Offered Spring.

REC 306 NatureRx: Environmental Ethics and Behaviors in Recreation and Tourism This course provides an overview of the natural resources used for outdoor recreational pursuits and nature-based tourism. Students analyze leisure, recreation, and tourism activities dependent on natural resources, present issues associated with recreational land use, and develop environmental awareness and a personal environmental ethic. Offered Fall, Spring.

REC 301 Introduction to Recreation Programming and Event Management This course provides practical knowledge and experiences on the essential elements and design concepts of recreation programming and event planning. Emphasis is placed on student involvement in planning, directing, and evaluating programs that enhance well-being for diverse populations in a variety of physical settings. Offered Fall, Spring.

REC 150 Leisure, Quality of Life, and Well Being This course will focus on the knowledge and skills necessary for integrating the major elements of well-being (physical, emotional, spiritual, environmental, intellectual, social, and occupational) through the lens of a leisure perspective into a balanced and fulfilling lifestyle throughout one's lifespan. Course content will include theories and methods related to leisure as the foundation for enhancing overall wellness, building coping strategies, and negotiating a balanced, fulfilling life. Additionally, this course will explore philosophical and historical aspects of leisure and recreation. Offered Fall, Spring, Summer.

REC 325 Leisure in a Diverse Society This course explores the increasingly diversified nature of society and its impact on individuals' experiences of leisure. A focus is placed on the experiences of members of minority populations including issues related to race, gender, sexual orientation, gender identity, religion, social status, age, and disability. Students are introduced to factors that influence the experience of leisure and leisure service delivery. Offered Spring.

REC 340 Evaluation Methods and Practices This course is designed to provide students with foundational skills necessary to evaluate existing recreation, tourism, and leisure research. Students develop relevant and appropriate evaluations of such services and apply these techniques in practice. Students are exposed to both qualitative and quantitative evaluation approaches. Offered Fall, Spring.

REC 350 Experience Design, Promotion, and Communication This course introduces students to the experience design process. A focus of the course is placed on how to promote services offered to both customers and supporting stakeholders with the overall experience in mind. Students learn how to create engaging content and enhance communication during all phases of an experience. Offered Fall, Spring.

REC 390 Principles of Management in Recreation Study of theories and techniques in leadership, group dynamics, and personnel management as they relate to programming and staff supervision in recreation agencies. Emphasis on personnel management techniques, including job analysis, recruitment, selection training, motivation, career development, and evaluation of paid staff and volunteers. Course includes issues common to full-time entry-level professional positions in recreation. Prerequisite: junior standing. Offered Fall, Spring.

FAQ

How can I connect with other recreation majors?

The Recreation Majors Club meets the professional and service needs of our students. In addition to being active on campus and in the community, students within this organization regularly attend regional and national conferences where they obtain valuable knowledge, professional contacts, and professional experience.

Last modified: 07/17/2020

What certifications are available?

Upon graduating, recreation management majors are eligible to take the Certified Park and Recreation Professional examination through the National Recreation and Parks Association (NRPA), a valuable credential for professional advancement. In the commercial area, students are also eligible to take the Certified Commercial Recreation Professional (CCRP) Examination. The placement rate for recreation management majors is consistently above 90 percent in locations around the U.S.

Last modified: 07/17/2020