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Logos

A page within Our brand

UWL personnel can download logos after logging in with their NetID and password. Vendors can contact Robin Tuxen to get the correct, registered logos.

UWL Spirit Mark

UWL's primary logo is the UWL spirit mark. The spirit mark features a minimalist design, with the "L" giving an obvious nod to UWL Athletics' iconic "Eagle in the L."

Full color

UWL logo color logo

UWL logo color vertical 1 logo

UWL logo color vertical 2 logo

UWL logo color horizontal logo

Reverse

UWL logo white logo

UWL logo white vertical 1 logo

UWL logo white vertical 2 logo

UWL logo white horizontal logo

Black

UWL black logo

UWL black vertical 1 logo

UWL black vertical 2 logo

UWL black horizontal logo

UWL Eagle Mark

Full color

UWL logo color logo

UWL logo color vertical 1 logo

UWL logo color vertical 2 logo

Reverse

UWL logo white logo

UWL logo white vertical 1 logo

UWL logo white vertical 2 logo

Black

UWL black logo

UWL black vertical 1 logo

UWL black vertical 2 logo

The Seal and the Eagle L

The University of Wisconsin-La Crosse seal is the official symbol of the institution.

Full color

UWL Athletics maroon logo

UWL seal color logo

Reverse

UWL athletics white logo

UWL seal white logo

Black

UWL Athletics black logo

UWL seal black logo

Usage guidelines

University Seal

The University of Wisconsin-La Crosse seal is the official symbol of the institution. It consists of a circle within a circle. The inner circle, with a lined background pattern, contains a shield showing the rivers and bluffs of the Coulee Region of Wisconsin, a scroll and a figure in motion. The scroll and figure are visual representations of the Latin words "mens" and "corpusque" found on a banner below the shield. Mens, Latin for mind, and corpusque, Latin for body, express our belief in education for the whole person. The outer circle contains the name of the university.

The seal must be used in its full representation and not altered in any manner. The seal should appear no less than three-quarters-inch in diameter. Scaling must be proportional.

Overprinting the seal is strongly discouraged and should not interfere with the integrity of the image.

Leave sufficient space around the seal and do not interfere with the integrity of the seal.

Appropriate use - high formality:

  • diploma
  • transcripts
  • university-wide policy statements
  • legal documents
  • official UWL certificates and plaques
  • commencement materials
  • chancellor inaugural materials
  • regent visit materials
  • lecterns (especially for official matters)
  • official university reports (e.g., to regents, to accrediting bodies)

Inappropriate use - low formality:

The seal may not be redrawn, re-proportioned, screened, or modified in any manner. 

  • communication, documents, printed material or clothing that are regular in nature, i.e., all items which are not at the highest level of formality on behalf of the university.
  • specialty advertising items (e.g., clothing, glassware, ceramics, notebooks, folders, etc.)
Athletics Eagle L

The official name of the intercollegiate athletics teams at the University of Wisconsin-La Crosse is Eagles. Their official identifier is the "Eagle in the L" emblem, or "Eagle L".

The athletics identifier is a registered mark of the Universities of Wisconsin and the University of Wisconsin-La Crosse. Use is obtained by permission of the Athletics Department and the licensing group at UWL.

Contact Robin Tuxen, Contract Administrator, at rtuxen@uwlax.edu.

Appropriate use:

  • UWL Athletics official uniforms
  • UWL Athletics programs and brochures
  • UWL Athletics posters
  • other purposes related to the official intercollegiate athletics program at UWL.

Inappropriate use:

  • university stationary (except for stationary used by units within Intercollegiate Athletics)
  • publications describing academic programs
  • any other pieces with a non-athletic focus

Best practices

  • Do make the logo a focal point.
  • Do make sure the logo is maroon, gray, white or black.
  • Do provide enough space around the logo.
  • Don't stretch, skew or rotate the logo.
  • Don't use the "L" from the spirit mark logo on its own. It is not the same as the Athletics "L."
  • Don't make the logo too small.
  • Don't crop or alter the logo.

Don't do this

Don't stretch  Don't stretch Don't use Spirit Mark L

Ranking badge

Full color

U.S. News and World Report Ranking Badge