Logos
A page within Our brand
UWL personnel can download logos after logging in with their NetID and password. Vendors can contact Robin Tuxen to get the correct, registered logos.
UWL Spirit Mark
UWL's primary logo is the UWL spirit mark. The spirit mark features a minimalist design, with the "L" giving an obvious nod to UWL Athletics' iconic "Eagle in the L."
Full color
UWL logo color logo
UWL logo color vertical 1 logo
UWL logo color vertical 2 logo
UWL logo color horizontal logo
Reverse
UWL logo white logo
UWL logo white vertical 1 logo
UWL logo white vertical 2 logo
UWL logo white horizontal logo
Black
UWL black logo
UWL black vertical 1 logo
UWL black vertical 2 logo
UWL black horizontal logo
UWL Eagle Mark
Full color
UWL logo color logo
UWL logo color vertical 1 logo
UWL logo color vertical 2 logo
Reverse
UWL logo white logo
UWL logo white vertical 1 logo
UWL logo white vertical 2 logo
Black
UWL black logo
UWL black vertical 1 logo
UWL black vertical 2 logo
The Seal and the Eagle L
The University of Wisconsin-La Crosse seal is the official symbol of the institution.
Full color
UWL Athletics maroon logo
UWL seal color logo
Reverse
UWL athletics white logo
UWL seal white logo
Black
UWL Athletics black logo
UWL seal black logo
Usage guidelines
University Seal
The University of Wisconsin-La Crosse seal is the official symbol of the institution. It consists of a circle within a circle. The inner circle, with a lined background pattern, contains a shield showing the rivers and bluffs of the Coulee Region of Wisconsin, a scroll and a figure in motion. The scroll and figure are visual representations of the Latin words "mens" and "corpusque" found on a banner below the shield. Mens, Latin for mind, and corpusque, Latin for body, express our belief in education for the whole person. The outer circle contains the name of the university.
The seal must be used in its full representation and not altered in any manner. The seal should appear no less than three-quarters-inch in diameter. Scaling must be proportional.
Overprinting the seal is strongly discouraged and should not interfere with the integrity of the image.
Leave sufficient space around the seal and do not interfere with the integrity of the seal.
Appropriate use - high formality:
- diploma
- transcripts
- university-wide policy statements
- legal documents
- official UWL certificates and plaques
- commencement materials
- chancellor inaugural materials
- regent visit materials
- lecterns (especially for official matters)
- official university reports (e.g., to regents, to accrediting bodies)
Inappropriate use - low formality:
The seal may not be redrawn, re-proportioned, screened, or modified in any manner.
- communication, documents, printed material or clothing that are regular in nature, i.e., all items which are not at the highest level of formality on behalf of the university.
- specialty advertising items (e.g., clothing, glassware, ceramics, notebooks, folders, etc.)
Athletics Eagle L
The official name of the intercollegiate athletics teams at the University of Wisconsin-La Crosse is Eagles. Their official identifier is the "Eagle in the L" emblem, or "Eagle L".
The athletics identifier is a registered mark of the Universities of Wisconsin and the University of Wisconsin-La Crosse. Use is obtained by permission of the Athletics Department and the licensing group at UWL.
Contact Robin Tuxen, Contract Administrator, at rtuxen@uwlax.edu.
Appropriate use:
- UWL Athletics official uniforms
- UWL Athletics programs and brochures
- UWL Athletics posters
- other purposes related to the official intercollegiate athletics program at UWL.
Inappropriate use:
- university stationary (except for stationary used by units within Intercollegiate Athletics)
- publications describing academic programs
- any other pieces with a non-athletic focus
Best practices
Don't do this
Don't stretch 
Don't stretch 
Don't use Spirit Mark L
Ranking badge
Full color
U.S. News and World Report Ranking Badge