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University name

A page within Our brand

Our institution’s name is: University of Wisconsin-La Crosse. In most cases, the full name should be used in the first reference to the university. The word “the” may precede the full name to avoid awkward sentence structure. In subsequent written references it is permissible to use UW-La Crosse or UWL.

Correct

  • University of Wisconsin-La Crosse
  • UW-La Crosse
  • UWL

The above forms do not apply to email and Web addresses

Incorrect

  • University of Wisconsin - La Crosse
  • University of Wisconsin—La Crosse
  • University of Wisconsin La Crosse
  • Univ. of Wisc.-La Crosse
  • UW - La Crosse
  • UW—La Crosse
  • U.W.-La Crosse
  • U. of W.-La Crosse
  • U.W.L.
  • UW-L

The university’s name must be written correctly whenever it appears.

  • The phrase University of Wisconsin-La Crosse should have a hyphen (with no space preceding or following it) between the words Wisconsin and La Crosse.
  • There should be one space between La and Crosse in the city name.
  • The “C” in Crosse is always capitalized.
  • La Crosse should not be broken into two lines (La at the end of one line and Crosse at the beginning of the next).