College of Business Administration (CBA)
Undergraduate curriculum Learning Goals and Objectives
CBA Learning Outcomes
Communication Goals
Communication Goal: Our students will be able to convey information and ideas effectively.
Learning Objective: Students will convey information and ideas in formal business writing that are clear, purpose-driven, audience-appropriate, and conform to conventions suited to professional business settings.
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Learning Objective: Students will deliver oral presentations that clearly convey information and ideas, are tailored to the target audience, and use effective organization and delivery techniques suitable for professional business settings.
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Critical Thinking and Decision Making Goal
Critical Thinking and Decision Making Goal: Our students will be able to think critically when evaluating decisions.
Learning Objective: Students will evaluate alternatives and understand the ramifications of those alternatives within a given business context.
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Global Context of Business Goal
Global Context of Business Goal: Our students will utilize global knowledge to make effective business decisions.
Learning Objective: Students will develop an understanding of global factors, such as political, economic, social, cultural, technological, legal and environmental factors, and apply that understanding to make a business decisions.
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Date last modified: 01/20/2022
Social Responsibility Goal
Social Responsibility Goal: Students will demonstrate the role of social responsibility in business decisions.
Learning Objective: Students will be able to identify and apply different frameworks of social responsibility to business problems and recognize the short- and long-term effects on stakeholders and society.
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Major Competency Goal
Major Competency Goal: Our students will be proficient in the primary functional area of study.
Learning Objective: Students will apply functional area concepts and decision-making techniques and tools appropriately while incorporating concepts from other functional business area into the primary area.
| Accounting |
Economics | Finance |
| Information Systems |
Management | |
| International Business |
Quantitative Literacy Goal
Quantitative Literacy Goal: Our students will analyze numerical information, apply mathematical principles, and integrate quantitative methods into problem-solving.
Learning Objective: Students will use quantitative methods to provide evidence, arguments, and solutions to authentic business problems.
Common Course Learning Objectives
Learning goals and objectives were developed by faculty with input from students, alumni, and the business community. Originally adopted by faculty vote on January 21, 2010.
Date Last Modified 09/08/2023