Research capabilities
A page within Tourism Research Institute
Welcome to the UWL Tourism Research Institute
Sunset over Green Bay
Our institute serves as a dynamic hub for research across various domains. Led by dedicated faculty members, we delve into an array of topics tailored to address the evolving landscape of tourism. Here's a glimpse into our research capabilities:
Community Input
- Needs assessments: Identifying and addressing the specific needs within the tourism industry.
- Survey research: Crafting comprehensive surveys and analyzing data to gain valuable insights.
- Resident and visitor studies: Understanding the perspectives and experiences of both residents and visitors.
- Perception studies: Exploring resident and visitor perceptions towards tourism.
- Marketing studies: Investigating effective marketing strategies within the tourism sector.
- Market segmentation: Segmenting markets to target specific demographics effectively.
- Big data analytics: Harnessing the power of data analytics for in-depth analysis.
- Economic impact studies: Assessing the economic ramifications of tourism initiatives.
- Sustainable tourism: Promoting environmentally responsible tourism practices.
- Place attachment: Exploring the emotional connections individuals have with specific locations.
- Social media analysis: Examining the impact of social media on tourism trends and behaviors.
- Outdoor recreation: Studying outdoor recreation activities and their impact on tourism.
At the UWL Tourism Research Institute, each project is meticulously customized to meet the unique requirements of our partners. We are committed to providing tailored solutions and exploring new opportunities to address the diverse needs of our collaborators. Join us in shaping the future of tourism through research excellence.
