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From vintage food boxes and packages to glass soda bottles and arcade video games, companies are reviving products of old, tugging at the strings of society’s nostalgia. “We’ve reached a point where it’s easier for a company to restart something that has a latent memory than to invest in something new and untried,” explains Dan Wallace, an associate lecturer in the UWL Marketing Department. Marketing and memories Posted 3:27 p.m. Monday, Aug. 17, 2020 UWL Lecturer: Nostalgia is driving force behind brands Read more about Marketing and memories UWL student Matthew Wright says researching stress effects on the gut with Biology Professor Sumei Liu isn’t like taking a class where problems tend to work out. In research, failure and error are common. “I've learned to handle mistakes and solve problems because of this,” Wright explains. “The experience has taught me the importance of drive and grit.” Apprentice awarded Posted 8 a.m. Wednesday, Aug. 12, 2020 Leaving a Legacy: Gift supports student dreams, recruitment of top students Read more about Apprentice awarded Read more → Eagle Edge Posted 3:13 p.m. Monday, Aug. 17, 2020 View the summer issue of the School of Education news Read more about Eagle Edge James Burkhart, ‘68, received the Maurice O. Graff Distinguished Alumni Award in recognition of his extensive work in radon science. Read more → Superb Scientist Posted 3:13 p.m. Monday, Aug. 17, 2020 Burkhart recognized as a radon leader Read more about Superb Scientist UW-La Crosse Admissions meets visitors at the curbside to provide a folder of information about UWL and a map featuring QR codes to begin their own self-guided tour of campus with audio. Read more → Curbside campus tour Posted 4:09 p.m. Friday, Aug. 14, 2020 QR codes at popular tour stops provide prospective students and families a self-guided experience. Read more about Curbside campus tour Meredith Conn, ‘03, has been named the new state command chief of the Wisconsin Air National Guard — the first woman to hold that position. “I think my contributions to the state leadership team and to our airmen will be less about my gender and more about the diversity I bring to the table,” she says. Read more → Serving her country, community Posted 8:36 a.m. Monday, Aug. 17, 2020 Meredith Conn named command chief of Wisconsin Air National Guard. Read more about Serving her country, community From left to right: UWL English faculty Ryan Friesen, Kelly Sultzbach and Matt Cashion are among nine UWL English instructors working with La Crosse County Jail inmates through the university’s Jail Literacy Program. “I don’t really see them as inmates anymore,” one professor says. “I see them as students.” Read more → Sharing stories while serving time Posted 12:06 p.m. Monday, Aug. 17, 2020 Program helps inmates harness the power of literature Read more about Sharing stories while serving time Read more → Fall sports canceled, altered Posted 4:09 p.m. Friday, Aug. 14, 2020 WIAC provides a statement regarding fall seasons. Read more about Fall sports canceled, altered San Jose State University professor Elizabeth Skovran, ‘96, is studying how methylotrophic bacteria can be used to recycle rare earth elements found in smartphones. This work has major implications for those pursuing more sustainable technology and manufacturing. Read more → Phoning it in Posted 3:07 p.m. Monday, Aug. 17, 2020 Alum finds impactful new way to use smartphones: destroy them. Read more about Phoning it in Read more → Wowed by Wittich Posted 4:09 p.m. Friday, Aug. 14, 2020 Remarkable renovation is impressive. Read more about Wowed by Wittich

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