Posted 2:40 p.m. Monday, Dec. 5, 2016
Alum recognized at Cannes Film Festival.
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Jeremy Richter, ’94, can’t help but smile holding the Silver Dolphin trophy presented to Richter Studios at the Cannes Corporate Media and TV Festival in France. Richter is the CEO of the company.[/caption]
A 1992 football NCAA III national championship ring overlooks Cannes, France. It’s on the hand of Jeremy Richter, ’94, a member of that team and an award winner at the film festival.[/caption]
Richter gives much of the credit to his creative team. Their talent goes hand in hand with the Walt Disney quote he lives by: “I am in no sense of the word a great artist, not even a great animator; I have always had men working for me whose skills were greater than my own. I am an idea man.”
Richter started the company 19 years ago. He always knew he wanted to run his own business. All he had to do was find his passion and use what he learned at UWL. “I learned to be successful at La Crosse,” he says.
Part of his drive for excellence comes from his time as a student athlete. Richter was part of four national championship teams between football and track.
The incredibly proud alumnus has also done work for his alma mater. In 2011, he donated five UWL football-themed commercials — a gift valued at $250,000.
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Jeremy Richter, ’94, with his wife Valerie, ’90, on the red carpet outside the Cannes event. His company, Richter Studios, was the only American firm to win an award at this year’s event.[/caption]
The recognition in Cannes is the first film award for Richter Studios in about seven years because they stopped entering competitions in that time frame. “I didn’t need validation for the work we were doing; I knew it was excellent,” says Richter. “But we entered the Cannes Festival because they personally invited us to compete. When an opportunity like Cannes comes along, you don’t say no.”
So what’s next for Richter and company? “My greatest dream is to one day win an Oscar,” he says. “And I know we have the talent to make it happen.”
Jeremy Richter, ’94, can’t help but smile holding the Silver Dolphin trophy presented to Richter Studios at the Cannes Corporate Media and TV Festival in France. Richter is the CEO of the company.[/caption]
Alum recognized at Cannes Film Festival
Jeremy Richter loves to travel. Whether for leisure or his business, a Chicago video production company, he’s seen much of the world. “My favorite shoot for work was for a yacht company in the Caribbean,” says Richter, a 1994 marketing alum. However, the souvenir he brought home from a trip to France in October may be one of his favorite travel memories. Richter and his creative team at Richter Studios accepted a prestigious award for film excellence at the black tie Cannes Corporate Media and TV Festival. “I felt like I was James Bond,” says Richter with a laugh. The award-winning production, a promotional film for the British School of Chicago, competed against about 1,000 entries, including from companies like BMW, Samsung and Porsche. Richter Studios was the only American firm to win an award. British International School of Chicago, Lincoln Park from Richter Studios on Vimeo. In a blog post written on the Richter Studios website, the school’s principal said “Jeremy’s team created a cogent video that celebrates our internationally minded, learning-focused school, which will help us market the all-encompassing benefits of our campus to our community both locally and globally.” [caption id="attachment_5993" align="alignright" width="247"] A 1992 football NCAA III national championship ring overlooks Cannes, France. It’s on the hand of Jeremy Richter, ’94, a member of that team and an award winner at the film festival.[/caption]
Richter gives much of the credit to his creative team. Their talent goes hand in hand with the Walt Disney quote he lives by: “I am in no sense of the word a great artist, not even a great animator; I have always had men working for me whose skills were greater than my own. I am an idea man.”
Richter started the company 19 years ago. He always knew he wanted to run his own business. All he had to do was find his passion and use what he learned at UWL. “I learned to be successful at La Crosse,” he says.
Part of his drive for excellence comes from his time as a student athlete. Richter was part of four national championship teams between football and track.
The incredibly proud alumnus has also done work for his alma mater. In 2011, he donated five UWL football-themed commercials — a gift valued at $250,000.
[caption id="attachment_5991" align="alignright" width="256"] Jeremy Richter, ’94, with his wife Valerie, ’90, on the red carpet outside the Cannes event. His company, Richter Studios, was the only American firm to win an award at this year’s event.[/caption]
The recognition in Cannes is the first film award for Richter Studios in about seven years because they stopped entering competitions in that time frame. “I didn’t need validation for the work we were doing; I knew it was excellent,” says Richter. “But we entered the Cannes Festival because they personally invited us to compete. When an opportunity like Cannes comes along, you don’t say no.”
So what’s next for Richter and company? “My greatest dream is to one day win an Oscar,” he says. “And I know we have the talent to make it happen.”