Campus Connection

UW-L’s College of Business Administration graduates can boast they are business buffs. May 2012 graduates of the CBA scored higher than 93 percent of other business students from universities across the country on a test measuring their subject knowledge in business. The Educational Testing Service Major Field Test (ETS MFT) for the Bachelor’s Degree in Business compared students from about 440 participating business schools across the nation. “These scores give us an external benchmark that signals students graduating from our program are performing above most of their peers and are very competitive nationally,” says Bruce May, dean of the college. The test consists of 120 multiple-choice questions designed to measure a students’ understanding of the common body of business knowledge expected of business school graduates. Questions go beyond factual knowledge, evaluating a students’ ability to analyze and solve problems, understand relationships and interpret material. Students performed well in all knowledge areas. The highest scores were in finance, accounting, and marketing and quantitative business analysis. The last time UW-L students participated in the test was May 2010 when their scores also landed them at the top — with results in the 90th percentile. Even with the high scores, the CBA continues to evaluate how students did in particular content areas to find areas to target for improvement, says May. “This is an outstanding result and we are very proud of our students and the quality of our program,” says May.