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Profile for Gwen Achenreiner

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Gwen Achenreiner

Pronouns: Pronouns: She/Her/Hers
Professor
Marketing University of Wisconsin-La Crosse

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Gwen Achenreiner Pronouns: Pronouns: She/Her/Hers

Professor

Marketing

Specialty area(s)

Marketing, Consumer Behavior, Market Research, Marketing Education

Current courses at UWL

MKT 309 Principles of Marketing

Education

Ph.D. University of Minnesota, Marketing

M.B.A. St. Cloud State University

B.S. St. Cloud State University, Marketing

Career

Teaching history

Undergraduate

University of Wisconsin, La Crosse:

MKT 309 Priniciples of Marketing

MKT 362 Buyer Behavior

MKT 367 Market Research

MKT 415 Marketing Application and Advanced Research

MKT 450 Advanced Marketing Internship

MKT 499 Advanced Marketing Independent Study

At prior schools, I also taught

Small Business Case Analysis

Management Theory and Practice

Marketing Systems

Graduate

University of Wisconsin Consortium - Online MBA

MBA 713 Managing Strategically in a Global Environment

MBA 755 Consumer Behavior

MBA 730 Marketing Analysis Foundation

University of Minnesota:

Graduate Market Research

Research and publishing

My research intersts focus on topics in consumer behavior and marketing education. Consumer behavior research includes topics such as branding, children's marketing, susceptibility to influence and materialism. 

Kudos

published

Gwen Achenreiner and Nese Nasif, both Marketing, co-authored the article "Stereotype Threat Triggered By Data Focused Assessments for Marketing Students: An Exploratory Study" in Marketing Education Review published on Monday, Feb. 27 by Taylor & Francis Group.

Submitted on: Feb. 27, 2023

published

Gwen Achenreiner, Marketing, co-authored the article "Student self-efficacy, employee engagement, and community vitality: a collaborative data collection model for regional workforce development" in Journal of Education and Work published on Oct. 12, 2019 by Taylor & Francis.

Submitted on: Feb. 3, 2020

published

Gwen Achenreiner, Marketing, co-authored the article "Student self-efficacy, employee engagement, and community vitality: a collaborative data collection model for regional workforce development" in Journal of Education & Word, Volume 32, 2019 - Issue 6-7 published on Oct. 12, 2019 by Taylor & Francis.

Submitted on: Jan. 22, 2020

Memberships & affiliations

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