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Profile for Kjerstin Lang

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Kjerstin Lang Pronounce my name

Pronouns: She/Her/Hers
Content Marketing Specialist
University Advancement University of Wisconsin-La Crosse

Kjerstin Lang's office hours

Tuesday
8 a.m. to 4:30 p.m.
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Kjerstin Lang Pronounce my name Pronouns: She/Her/Hers

Content Marketing Specialist

University Advancement

Specialty area(s)

Content marketing, writing for web, search engine optimization, editing, and media relations.

Brief biography

I've worked in content marketing, public relations, and communications at UW-La Crosse for 12 years. I create online content to inform, recruit and establish UWL as a thought leader.

Some of my primary responsibilities include:

  • Identify and craft interesting, well-researched content, especially that which amplifies UWL’s status as a thought leader.
  • Conceptualize story-telling projects; oversee the development and dissemination of finished projects.
  • Work closely with senior leaders, marketing colleagues, and other stakeholders to design and implement creative marketing strategies to disseminate content.
  • Establish a community of practice among a wide range of campus collaborators. Engage in regular outreach, education and support of decentralized communication efforts.

WRITING PORTFOLIO

Council for Advancement and Support of Education, District V, Award-winning stories 

“A Heartwarming Holiday Hobby” - Longform story on a volunteer project that changes lives. Received the online innovation award from CASE V.

“Driven” - Longform story on a student’s pursuit of his educational dream - feature writing award (silver) from CASE V.

Human interest 

“Kimpossible,"featured in the UWL Alumni & Friends Foundation annual report and in campus news

Ranking SEO blog posts

What are the best healthcare degrees?

Why do fall leaves change color?

"How often do people lie?" 

Career

Professional history

Assistant Director, Instituto Cultural Oaxaca, Oaxaca, Mexico

Executive assistant, CLUES: Communidades Latinas Unidas en Servicio, St. Paul, Minnesota

Reporter, Hibbing Daily Tribune (now Mesabi Tribune)

General Reporter and Education Reporter, La Crosse Tribune

Senior Writer/Editor and Public Information Officer, News and Marketing, UW-La Crosse

 

Kudos

served

Taylor Cole Miller, Communication Studies; Valerie Krage, Educational Studies; Teri Holford and Kendall Morgan, both Murphy Library; Pete Rydberg, Visual & Performing Arts; and Kjerstin Lang, University Marketing & Communications; served on the TEDxUWLaCrosse committee. The group planned and organized a successful TEDxUWLaCrosse event on Oct. 10, 2024, in The Bluffs, Student Union. Their dedication to fostering thought-provoking dialogue not only enriches the university community but also engages the broader public. One third of the attendees were from the wider La Crosse community. Thank you to the committee for making TEDxUWLaCrosse a memorable and inspiring experience for a full house of attendees.

Submitted on: Oct. 14

served

Kjerstin Lang, University Communications served as the lead of the December Board of Regents meeting planning committee, also consisting of Brad Quarberg, Sudha Sudhakaran, Hannah Skibba, James Bushman, Jeff Kerkman, Joe Heim, Keli Frigo, Mark Valenti, Michael Slevin and Tammy Netwal. Dozens of volunteers and hard work from UWL employees and students helped make the event a great success.

Submitted on: Dec. 10, 2018

awarded

Kjerstin Lang, Michael Lieurance and Jacob Speer, all University Communications, received the award for Excellence in Online Innovation: Communications/Marketing (Gold) and a platinum award, the Teresa Du Bois Exline Award for Best Practices in Communications and Marketing at CASE V District Conference on Dec. 11, 2017 in Chicago, Illinois. The awards were for a long-form story, "A heartwarming holiday hobby." https://www.uwlax.edu/story/a-heartwarming-holiday-hobby/. Team members in University Communications helped with proofing and distribution.

Submitted on: Jan. 22, 2018

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