Profile for Pam Culver

Brief biography

I began teaching at UWL as an adjunct in Spring 2024. In addition to teaching the Integrated Marketing Communications (MKT 365) course, I developed and taught a Digital Marketing Management course (DMK 740) for the Graduate Certificate in Digital Marketing through UW-Extended campus

I began teaching at Western Technical College in January, 2011 in the Marketing program. In 2017, we created a Digital Marketing Associate Degree. Western’s Digital Marketing program is a blend of synchronous and asynchronous classes. I taught all formats using various technology tools including Zoom, Camtasia, VoiceThread, Padlet and our LMS, Blackboard. I incorporated many industry tools into the class including Hubspot, WordPress, Google Analytics, Google Search Console, and Ubersuggest.

In addition to teaching, I have maintained my marketing company, Gathering Waters Design. At Gathering Waters, I work part time primarily developing and implementing search engine optimization audits and strategies as well as website development using Wordpress. I have a few clients I am assisting with full digital marketing campaigns using a network of professionals for various projects.