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Tu Tu

Assistant Professor
Marketing
University of Wisconsin-La Crosse

Tu Tu

Assistant Professor

Marketing

Specialty area(s)

Consumer behavior, social perceptions, social influence, consumer contagion effects, voice technology, mental accounting

Current courses at UWL

MKT 309 Principles of Marketing

MKT 341 International Marketing

Education

Ph.D., Marketing, Iowa State University, Ames, IA

M.S., Digital Marketing and Communication, Rennes Business School, Rennes, France

B.A., E-commerce, Shanghai Lixin University of Accounting and Finance, Shanghai, China