Digital signs

UWL has three main types of digital signage used across campus:

• General
  Found in Hallways. Our most common display
• In-suite
  Found within an office suite with content pertinent to that specific office's services
• Hybrid
  A combination of General and In-suite content

Additionally, two separate digital sign configurations are set up and determined by Facilities Management, ITS and UComm. Those are:

• Outdoor
  Found outside, content design should be focused on clarity due to environmental aspects of how it's viewed.
• Specialty
  One-off displays with multiple panels, dining hall menus, wayfinding or informational kiosks, etc.

Campus digital signs are designed to provide the university community with information that will enhance the educational environment with information that leads to greater affiliation, cultural awareness and educational opportunities.

Digital signs are used to display information about activities and events from official campus departments and organizations. Information about individual academic courses (other than faculty-hosted study abroad opportunities) is not eligible for display on the digital signs. Occasionally, marketing for campus supporters/donors may be displayed.

There are a number of ways cards can be created. First, we'd ask a few questions:

• Are you promoting an event?
• Are there more pieces (poster, flyer, etc.) needed than just a digital sign?
• Do you want help or do you want to be self-sufficient?

If you're promoting an event:

• Make sure it's in the calendar by using UWL Share to submit the event.
• When submitting your event, you can generate a custom image on the fly by clicking "Build image". It takes almost zero effort and is super efficient.

If you need more designs created than just a digital sign:

• It's likely you may already be working with UComm, but if not, submit your design request through Share.
• Make sure the designer you're working with knows that you'll want a digital sign image created as well.
• You will receive the design that you can then submit via Share.

If you want to design the card yourself:

• Read through the guides in the UWL Brand page.
  • Make sure you understand the color palette, font choices and wording for your card.
  • Browse our photo library to pick out just the right photo to use
• Design using software you're comfortable with. We recommend Canva, Adobe CC products, or even PowerPoint.
• Stick with the basics: what, when, where and how to get more information.
  • Each card is up for only 10 seconds – make sure those viewing your slide from a distance can read your information in that time. 
• Keep your slide easy to read with strong contrast between the background and the text.
• Please check carefully for content, name of sponsoring organization or department, and typos prior to submitting your card. 
• Dimensions should be 1920 x 1080 pixels.
• Export your file as a JPG or PNG

• The purchase and installation of all new digital signs must be approved by University Marketing & Communications (UComm), Facilities Management, and Information Technology Services (ITS).
• Digital signs consist of 3 main components:
  • Wall-mounted display/screen
  • BrightSign player, which connects content to display
  • Digital signage system (AppSpace)
• One administrator must be identified and required to attend a digital signage training with UComm
• To be considered for approval, new signs must be in high-traffic areas and serve a specific business purpose for conveying dynamic information to the student body.
• UComm, Facilities and ITS will assess the request and make a decision. If approved:
  • ITS and Facilities will work together to complete the physical installation. 
  • UComm will create content channels and necessary connections
• The requesting department will be responsible for the cost and installation of the display monitor(s) and the BrightSign player(s). 

To start the process of requesting a new digital sign for your department, please submit a request through our share form. By submitting the form, you are agreeing to abide by the digital signage policy.