Marketing
Our people
Department Chair
3102 Wittich Hall
mmcdermott@uwlax.edu
608.785.6751
Specialty areas:
Sustainability in Business
Academic Department Associate
Faculty
Interim College of Business Administration - Associate Dean
1222 Wittich Hall
gachenreiner@uwlax.edu
608.785.6755
Specialty areas:
Marketing, Consumer Behavior, Market Research, Marketing Education
Associate Professor
3114 Wittich Hall
ecrosby@uwlax.edu
608.785.6754
Specialty areas:
Consumer behavior, consumer culture theory, consumer identity, transformative consumer research, consumer welfare, consumer vulnerability, consumer wellbeing, and stigma
Assistant Professor
3120 Wittich Hall
aeklund@uwlax.edu
608.785.6750
Specialty areas:
Branding, consumer behavior, consumer psychology, gamification, sensory marketing, and service-dominant logic
Associate Teaching Professor
3104 Wittich Hall
tgabel@uwlax.edu
608.785.5219
Specialty areas:
Consumer Culture Theory
Services Marketing
Death and Consumption
Lobbying from a Marketing Perspective
Associate Professor
3116 Wittich Hall
kgraham2@uwlax.edu
608.785.8097
Specialty areas:
Marketing Strategy, Integrated Marketing Communications, Digital Marketing
Program Director: Digital Marketing Graduate Certificate Program
Lecturer (L)
3224 Wittich Hall
mgreenwold@uwlax.edu
608.785.8118
Assistant Teaching Professor
3112 Wittich Hall
akoepke@uwlax.edu
608.785.6877
Associate Professor
3102 Wittich Hall
mmcdermott@uwlax.edu
608.785.6751
Specialty areas:
Sustainability in Business
Associate Professor
3118 Wittich Hall
nnasif@uwlax.edu
608.785.6752
Specialty areas:
consumer behavior, integrated marketing communications, services, consumer neuroscience, pedagogy
Lecturer
3123 Wittich Hall
astrangman@uwlax.edu
608.785.8118
Associate Teaching Professor
3110 Wittich Hall
strisler@uwlax.edu
608.785.8790
Specialty areas:
Professional Selling
Sales Management
Sales Team
Assistant Professor
3108 Wittich Hall
ttu@uwlax.edu
608.785.8120
Specialty areas:
Consumer behavior, social perceptions, social influence, consumer contagion effects, voice technology, mental accounting