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Exercise & Sport Science

Sport Management

The undergraduate Sport Management program at the University of Wisconsin-La Crosse (UWL) prepares students for a variety of sport-related careers within professional sports, intercollegiate athletics, community sports, corporate sports organizations, non-for-profit organizations and the fitness industry. Students must have a minimum 2.5 UWL cumulative GPA to declare the Exercise and Sport Science-Sport Management Major, and a 2.75 or better UWL cumulative GPA is required to apply to the program.

The program follows guidelines created by the Commission on Sport Management Accreditation (COSMA), which was established by the National Association for Sport and Physical Education (NASPE) and the North American Society for Sport Management (NASSM).

Our students are learning both the theoretical foundations of Sport Management and the applied nature of the sport industry. The curriculum includes classes from a variety of disciplines, such as Anatomy, Physiology, Sport Management and Society, Sport Promotion, Sport Law, Sport Operations Management/Event and Venue Management, Financial Aspects of Sport, Sport Facilities, Administration in Fitness and Sport, Media and Public Relations in Sport Management, Economics of Sport, Accounting Principles, Microeconomics, Principles of Marketing, Behavior and Theory in Organizations, and Professional Communication. Courses in economics, organization behavior, and marketing further enhance the business aspect of this major. Many sport management students also pursue a concentration or minor and tailor their studies according to their professional interests. The required Field Experience class (3 credit hours; complete 6 hours per week for a full semester at an approved site) and full-time internship (12 internship credit hours; require 40 hours per week for 12~14 weeks at a supervised site) provide students with the opportunity to gain hands-on experience in the industry before they graduate.

As a result, we provide high-quality sport management professionals, not only as interns but also as long-term employees. Students complete their program of study with an internship and are able to select from a wide variety of high profile sports organizations. Also, our alumni enjoy high job placement rates within the field.

Other minors/areas of interest commonly chosen by Sport Management majors

  • Business minor
  • Business analytics minor
  • Coaching Competitive Athletics Concentration
  • Communication Studies minor
  • Digital Media Studies and Design minor
  • Economics minor
  • Pre-Law (if interest)
  • Professional Writing minor
  • Recreation minor
  • Spanish minor

Internship in Sport Management

  • UWL sport management students are required to complete for a full-time internship, 480~560 hours of internship experience.

Find out more information about what sport management degree can do for your future career.

Visit the links from UWL Career Service.

(Last Revised: August 2024)

Please also read "FAQ" for more information related to the program and application.

Late or incomplete applications will not be accepted.  Annual application deadlines are October 1st and February 1st at 5:00 PM on the ESS Sport Management Application Canvas site. 

*** Admission is competitive. Meeting requirements does not guarantee admission. The application rubric will be used to evaluate and score your application. See application instruction in word document.

Requirements for Entrance

  • Complete 30 credit hours including general education courses.
  • Earn a "C" or higher in pre-admission core courses (BIO 100 or BIO 105 or MIC 100; and ESS 110).
  • Have a UWL GPA of at least 2.75 (on a 4.0 scale).
  • Complete all elements of the application in Canvas before the deadline, including:
  1. Application Canvas site (self-enrollment deadline: September 20 for Fall; January 20 for Spring)
    • Self-enroll in the “ESS Sport Management Application Canvas Site” or use this URL (https://uwlac.instructure.com/enroll/KBHFAF) when you are ready to begin the application process. The Canvas site is open for enrollment three months prior to the final submission deadline. If you have enrolled in the Canvas site but decide not to apply this semester, please contact your advisor and program director prior to the deadline so this does not count toward your two application attempts.
  2. Mandatory training for writing cover letter and resume
    • Watch training videos on Canvas that gives an overview on cover letters and resumes for the ESS application.
  3. Cover Letter
    • Review content on cover letters in Canvas, and based on those guidelines and rubric, write a cover letter that includes: 1) why you want to be a sport management major; 2) a brief explanation of your experiences in the field of sport management; 3) how this major will help you to achieve your professional goals; and 4) what would you do if not accepted. If you are applying for the second time, your cover letter should also address what you have done since you last applied to enhance your application.
    • Please set up an appointment with a career advisor or peer advisor in Career Services or Writing Center to review your cover letter. Please schedule this appointment at least ten days in advance of the application deadline so you can receive feedback and update it for your final submission.
    • Meeting with a career advisor or peer advisor (in-person or virtual) in Career Services or Writing Center to critique your cover letter is required for application. In addition, please complete this Resume and Cover Letter Review Form and Report, which you can download on the Canvas site.
    • Your cover letter is due on Canvas: October 1 for Fall; February 1 for Spring)
    • Reapply: Highlight your significant improvement and other professional involvement in the field of sport management since you last applied.
  4. Resume
    • Review content on resumes in Canvas. Use résumé tips and examples on Career Services - Resume Writing or see sample resume. Based on those guidelines, update your resume accordingly before uploading it Canvas. Submit a copy of your resume. Make sure to include a section on sport management experience.
    • Please set up an appointment with a career advisor or peer advisor in Career Services or Writing Center to review your resume. Please schedule this appointment at least ten days in advance of the application deadline so you can receive feedback and update it for your final submission.
    • Meeting with a career advisor or peer advisor (in-person or virtual) in Career Services or Writing Center to review your resume is required for application. In addition, please complete this Resume and Cover Letter Review Form and Report, which you can download on the Canvas site.
    • Your resume is due on Canvas: October 1 for Fall; February 1 for Spring)
    • Reapply: Highlight your significant improvement and other professional involvement in the field of sport management since you last applied.
  5. Application form
    • Complete and upload the Sport Management Application Form, which you can download on the Canvas site. If you are applying for the second time, you must submit a new application form. Application form must be signed or approved electronically by your advisor.
  6. Advisor’s email confirmation of your intent of application
    • Contact your faculty advisor and upload your advisor’s email confirmation of your intent of application by due date. 
    • Contact your advisor at least two business days prior to due date. Do not wait until the day or the day before the application is due to request this of your advisor.
  7. Job shadow or informational interview (two total)
    • Complete job shadows or information video interviews, two total. You can do two job shadows, two informational interviews, or one of each. You must get pre-approval by your faculty advisor for the job shadows/interviews – approval can be obtained via email. See instructions on Canvas site.
    • Job shadows must be obtained with professionals working at sport management-related sites and closely relevant to your career goals. You will be asked to upload screenshots of faculty approval; in addition, you will complete job shadow reports.
    • Informational video interviews must be conducted with professionals working at sport management-related sites and closely relevant to your career goals. You will be asked to upload screenshots of faculty approval; in addition, you will complete informational interview reports and provide links to your video interviews.
  8. Transcripts
    • Upload a current copy of your unofficial transcripts, which can be found in WINGS.
  9. Sport management-related experiences
  10. Interview
    • You will sign up for an interview time slot in the calendar on the “ESS Sport Management Application” Canvas site. Sign-up sheets will be available on the Canvas site sometime a week prior to the application deadline.
    • Guidelines Dress for Application Interview: The Sport Management Screening Committee prefers students to dress in business casual or business professional attire for their interview. Please see these guidelines for tips on what to wear.
    • Professional clothes for interview: Career Services is a satellite location for Campus Threads and has career clothes available for students free of charge. Please stop by Centennial Hall 1209 for career clothes options. Center for Transformative Justice, Centennial 1120, is home to Campus Threads and has additional free clothing options. Both locations are open weekdays 8am-4pm.

Students who meet the above criteria will be considered for official entrance into a program. Candidates are limited to two (2) application attempts during their academic career.

Sport Management Screening Committee: Eileen Narcotta-Welp, Sam Schmidt, Sarah Tackett, Chia-Chen Yu, and Sport Management Advisors.

If you have any questions about program requirements, please contact the Director of Sport Management (218 Mitchell Hall, University of Wisconsin-La Crosse, La Crosse, WI 54601, Phone: (608) 785-6549, Fax: (608) 785-8172, e-mail: cyu@uwlax.edu).

Follow the steps below to begin your internship site search.

  1. Download the Internship Packet. This packet includes instructions and all required forms for completion of the Sport Management internship.
  2. Select an internship site. You may search for potential internship sites in other places like the Internet, telephone directories, or in professional organization publications.
  3. Meet with the Sport Management Program Director to complete final preparations for completing the internship.

Jobs in Sport Management - Where are graduates going?

Typical Job Responsibilities: Students with a degree in sport management have varied job responsibilities depending on the type of organization, area of the sport industry, and level of management. Here are examples of job responsibilities:

  • Event management
  • Promotion and marketing
  • Advertising
  • Sports information
  • Sports sponsorship
  • Budgeting
  • Accounting
  • Ticket sales
  • Financial operations 
  • Fund raising
  • Corporate sales
  • Team operations
  • Academic counseling
  • Compliance
  • Athletic eligibility
  • Athletic development
  • Risk management
  • Facility management
  • Sport broadcasting 
  • Media relations
  • Public Relations
  • Sporting goods and licensed sport products sales

Typical Job Titles: Sport management positions include a variety of areas. Here are examples of sport management job titles of our graduates: (Note: Some graduates have gained years of extensive experience in sport management or have pursued advanced degrees for the job titles below.)

  • Sales representative
  • Marketing and promotions director
  • Sporting goods sales representative
  • Corporate sales director
  • Director of ticket sales
  • Intramural director of campus recreation
  • Facilities coordinator
  • Account executive
  • Athletic business manager
  • Community sport & recreation coordinator
  • Fitness manager 
  • Program directors in community sport programs
  • Compliance director
  • Athletic director

Our graduates are employed in key positions within intercollegiate athletics, professional sports, community sports, corporate sports organizations, sports media, and the fitness industry. Please visit UWL Employment & Internship Statistics or Sport Management Employment and Post Graduation Education Statistics for Graduates for recent employment statistics of UWL graduates.

UWL Sport Management Alumni 
(Last Revised: 9/17/2024)

If you are an alum, please contact us to update your information. Email your name and what you are doing to Chia-Chen Yu at  cyu@uwlax.edu .

UWL Sport Management Alumni

  • Aaron Aanonsen (2005), Men's Basketball Coach, Wisconsin Lutheran College
  • Hailey Aderman (2016), Director of Special Events, Special Olympics Wisconsin
  • William Adler (2009), Group Sales Representative, Lansing Lugnuts Baseball Team, MI
  • Tyler Albregts (2014), Account Supervisor, Epic Strategies
  • Kourtni Alcock (2018), Sales & Event Coordinator, La Crosse Center
  • Steven Amoapim (2008), Enterprise Software Consultant, Minneapolis
  • Ashlee Anderson (2015), Guest Services Coordinator, Sacramento Kings
  • Jacob Anderson (2003), Parks & Recreation Director, City of Monona, Madison
  • Logan Anderson (2017), Technical Recruiter, Brooksource, Minneapolis
  • Tyler Anderson (2012), World Shooting Para Sport Manager, Bonn, Germany
  • Steve Appelhans (2008), Founder, Fixed by Fitness
  • Logan Arndt (2018), Manager of Operations, Food and Beverage, Wisconsin Woodchucks
  • Carly Atkins (2019), Marketing Programs Specialist, Gopher Sport
  • Alexa Aumann (2021), Marketing Specialist, Zopec Medical LLC
  • Casey Ausloos (2004), Hall of Fame Group Sales Coordinator, Green Bay Packers
  • Chris Baldock (2005), Online Marketing Specialist at Manna Freight Systems, Inc, Minneapolis-St. Paul
  • Marcus Baldwin (2020), Area Manager, Skyhawks Sports Milwaukee
  • Nick Barbera (2001), Director of Business Development, Human Capital Solutions, Milwaukee
  • Brittany Becker (2009), Telephone Sales Representative, Milwaukee Brewers
  • Tyler Becker (2022), Manager/Team Leader, Ironwood Golf Course
  • Tanya Beekman (2008), Recreation Supervisor, City of Lino Lakes, Minnesota
  • Margaret Bell, Membership Services Associate, Midtown Tennis Club, Chicago
  • Scott Bergner (2005), Marketing Consultant, Bergner Consulting Group
  • Nicholas Bernhardt (2006), Athletic Director, Boys and Girls Clubs of Greater La Crosse
  • Brandon Berning (2012), Scout, Player Personnel, Baltimore Ravens
  • Eric Besse (2016), Ice Sports Programs/MNWAHL Director, National Sports Center, Blaine, MN
  • Julia Biederwolf (2023), Service & Retention Executive, Dallas Mavericks
  • Jon Boos (1989), General Manager, OUTFRONT Media Sports
  • Isaac Bray (2008), Physical Education Teacher, D.C. Everest School District
  • Colton Breister (2011), Admission Counselor, George Williams College, Williams Bay, WI
  • Christopher Breuer (2010), Group Sales Account Executive at St. Louis Cardinals
  • Timothy Brever (2015), Director of Donor Relations, Concordia University-Wisconsin
  • Michaela Brueggen (2018), Associate Director of Compliance at Indiana University Bloomington
  • William Brueske (2002), Financial Analyst, Wells Fargo Bank, Minneapolis-St. Paul
  • Brandon Brunner (2010), Assistant Director, Corporate Relations, NCAA
  • Dawson Bublitz (2023), Coordinator, LECOM Park Operations, Pittsburgh Pirates, Bradenton, FL
  • Jeremiah Burish (2012), Director of Sports Sales, La Crosse Area Convention & Visitors Bureau
  • Tyler Burmeister (2012), Assistant Athletic Director of Student-Athlete Development, University of North Dakota
  • Audra Burns (2004), Personal Trainers, Peak Physique, Denver, CO
  • Brian Buron (2005), Director of Mobile Marketing, FILO Productions Inc., Greater Minneapolis-St. Paul Area
  • Brody Busho (2010), Senior Account Executive, Aurora Solar
  • Christine Nickels (Buysse) (2005), Junior Teams Specialist, United States Tennis Association (USTA) Northern, Minnesota
  • Elizabeth Carlisle (2008), Chiropractic School at Northwestern Health Sciences University, Minneapolis
  • Zachary Carlson (2011), Operations Coordinator, Rochester Amateur Sports Commission
  • Michael Carrano (2002), Assistant VP, Financial Advisor, AAMS with Merrill Lynch, Portland, Oregon
  • Daniel Chapman (2014), Customer Care Manager, Pulte Group
  • Dustin Chenoweth (2004), Production Supervisor, Donaldson Company, WI
  • Trygve Chinander (2016), Director of Operations, Breese Stevens Field, Madison
  • Samuel Cipriano (2001), Senior Vice President, Edge Sports International 
  • Taylor Clarizio (2018), Ticket Sales and Service Coordinator, Milwaukee Bucks
  • Kelly Cline (2023), Assistant Defensive Backs Coach, University of Wisconsin - La Crosse, La Crosse, WI
  • Christopher Cobus (2009), Account Manager, Arena Americas, Milwaukee
  • Johnathon Coenen (2015), Group Sales Executive, Frisco RoughRiders, TX
  • Marcus Conigliaro (2007), Sales in Latin America, TruCorp
  • Alyssa Conklin-Sayre (2023), Stage Manager, Milwaukee Bucks, Milwaukee, WI
  • Rory Cook (2008), Media Consultant, Cerberus Capital Management, Minneapolis
  • Angela Cramer (2012), Club Coordinator, Fitness 19, West Allis, WI
  • Kyle Crosby (2012), Concession Manager, Players Choice of the Fox Cities, WI
  • Brooke Croshier-Sidebotham (2002), Assistant Athletics Director for Facilities and Operations, University of Northern Iowa
  • Maxx Daniels (2009), IV Portfolio and Alternate Site Training Manager, Baxter International Inc.
  • Sean Daniels (2015), Assistant Director of Athletics, University of Wisconsin-Parkside
  • David A. Dean (2000), Vice President of Basketball Operations, Milwaukee Bucks; General Manager, Wisconsin Herd
  • Michael Delong (2000), Strength Coach, Graduate Assistant, Masters of Exercise Science, Appalachian State
  • Alison Daubenmier (2005), Business Coordinator at JM Electrical Contractors, LLC, Milwaukee
  • Joshua Dedering (2014), Grand Bluff Running, La Crosse
  • Mikey De Jardin (2023), Sales Coordinator, Marriott, La Crosse, WI
  • Michael Delong (2008), Strength Coach, Graduate Assistant, Master of Exercise Science, Appalachian State University
  • Matthew Demars (2011), Masters in Business Administration at Edgewood College in Madison
  • Daniel Demerit (2010), Assistant/Associate Director of Recreation, Carroll University, WI
  • Jackie Detlor (2019), Graduate Sports Coaching Program, Ohio State University
  • Daniel Dettman (2008), Customer Service/Sales Support, Prism Fitness Group, Madison
  • Matt Devine (2005), Marketing Specialist with UW-Madison Division of University Housing; Creative Director - StatFox at Daily Racing Form
  • Alison Dibb (2009), Ticket & Group Sales Director, La Crosse Loggers
  • Rebecca Dobrzynski (2016), Account Manager, Everbrite, LLC
  • Jenna Droessler (2024), Operations Professional Intern at University of Wisconsin Recreation and Wellbeing
  • Bradley Duckworth (2000), Director of Athletics, University of Wisconsin-Stevens Point
  • Haley Dunn (2022), Junior Golf Manager, South Florida PGA
  • Jacob Dunnum (2020), Content Writer, Fantasy Cruncher Inc. 
  • Zachery Durkee (2018), Graduate Assistant, Sport Information, University of Mary, North Dakota
  • Kayla Dvorak (2015), Front Desk Manager, Events Manager, Marketing Assistant, KEVA Sports Center, Madison
  • Garrett Dziedzic (2019), Program Director, Sports & Recreation, Elmhurst YMCA, Chicago
  • Stephanie (Eberhart) Larson (2001), Academic Advisor of Undergraduate Programs, College of Business, Iowa State University
  • Katie Ehlen (2014), Director of Basketball Operations, Illinois State University
  • Erin Ehnerd (2004), Media Planner at Compass Point Media, Minneapolis-St. Paul
  • Jeanette Ehnerd (2001), General Manager, TSE Sports & Entertainment, La Crosse
  • Carter Elliott (2023), Team Captain, Guest Services, Phoenix Suns, Phoenix, AZ
  • Shawn Eschendal (2014), Senior Group Account Executive, Wisconsin Herd
  • Amanda Fall (2009), Communications Director, New Richmond Area Centre
  • Jay Fanta (2010), Sales Coordinator, Rochester Amateur Sports Commission, MN
  • John Fanta (2009), General Manager, Wisconsin Rapids Rafters
  • Kyle Fargen (2017), Corporate Partnership Manager, ‎Wisconsin Timber Rattlers
  • Steven Fischer (2009), Enrollment Services Advisor, Western Technical College, WI
  • Kevin Fitzgerald (2004), Director of Athletics & Activities at New Berlin Eisenhower
  • Meghan Flahive (2004), Marketing Manager at Norvax, Chicago
  • Jeff Fletcher (2015), Ticket Sales Manager, ROC Ventures, Milwaukee, WI
  • Derek Fogarty (2005), Revenue Analyst at IBM, Minneapolis-St. Paul
  • Benjamin Fraser (2006), Senior Associate Athletic Director in Development, University of St. Thomas
  • Joey Foster (2022), Team Lead (Hospitality), Leinenkugel Brewing Co. 
  • Tara Freeman (2001), AGM at Courtyard Marriott, Denver
  • Sasha Gajewski (2012), Graduate Student, Sport Management, Indiana University
  • Brian Gaumont (2009), Corporate Sales Executive at Learfield Sports, Madison
  • Scott Geary (2011), Executive Director, Georgia PGA
  • Reed Gibson (2017), Sales Consultant, Aspire Group, Athletic Department, University of Connecticut
  • Jeffrey Giedd (2013), Strength & Conditioning Coach, MAP Hockey, 
  • Kristopher Giese (2002), Associate Director of Ticket Operations and Customer Relations, University of Nevada, Las Vegas
  • Madeline Gile (2023), Guest Experience Associate, Minnesota Vikings, Minneapolis, MN
  • Jordan Gilge (2006), Activities Director, Logan High School, WI
  • Joseph Gliniecki (2003), Director of Marketing at International Foundation of Employee Benefit Plans, Milwaukee
  • Kelsey Arendt (Golackson) (2011), Executive Staff Secretary, Wisconsin Department of Military Affairs
  • Andrew Graf (2014), Senior Academic Coordinator, University of Nevada Athletics
  • Morgan Graf (2023), Manager, Lake Geneva Tennis & Pickleball
  • Cole Graffin (2021), Ticket Services Representative, Milwaukee Brewers
  • Haley Grenko (2017), Financial Advisor, Ameriprise Financial, Inc., Chicago
  • Aliyah Grote-Hirsch (2020), Inside Sales & Service Executive, Minnesota Twins
  • Jay Grusznski (2000), Merchandise Manager, Wisconsin Timber Rattlers
  • Brett Gullicksrud (2007), Director of Operations-Holmen & West Salem, Boys & Girls Club of Greater La Crosse
  • Benjamin Gunning (2005), Executive Director, Partnership Development at Vanta
  • Brian Gutekunst, General Manager, Green Bay Packers
  • Jennifer Haag (2004), Meeting and Convention Planner, Florida Chiropractic Association
  • Andrew Haass (2009), Account Executive, RC Insurance Services, Milwaukee
  • Emily Hageman (2024),Hospitality Coordinator, National Sports Center
  • Aaron Hahn (2004), Assistant General Manager, Wisconsin Timber Rattlers
  • Clara Hance (2023), Sponsorship Coordinator, Minnesota Aurora FC
  • Devon Haraldson (2024), Sports and Recreation, National Sports Center
  • Leah Harms (2012), Event Management Coordinator at University of Wisconsin - Whitewater
  • Hayley Harnden (2016), Assistant to the Director of Athletics for Internal Operations, Kutztown University
  • Brent Harring (2007), Director of Group Sales at Fort Wayne TinCaps, Fort Wayne, Indiana
  • Seth Harrison (2007), Member Services at Wisconsin Athletic Club, Milwaukee
  • Tylor Hastings (2010), Inside Sales Representative at Angels Baseball, Orange County, California
  • Caley Hatchell (2011), Assistant Manager of Sales and Operations, Lakeshore Chinooks
  • Jason Hauser (2012), Interview Specialist at Humana; Brew Crew at Milwaukee Brewers Baseball Club
  • Brady Halverson (2022), Sports Information Director, University of Wisconsin – Oshkosh
  • Jason Hegarty (2003), Employee Benefits Consultant at Foster Klima & Co, Minneapolis-St. Paul
  • Jeffrey Heimerl (2006), Outreach Coordinator at AmeriCorps VISTA, TX
  • Allyson Servais (Hennessy) (2015), Medical Education Specialist, Gundersen Health Systems
  • Paul Hittman (2008), Associate Sales Business Development Manager, Cisco
  • Jacob Hoepfner (2014), Coordinator of Game Operations & Facilities, UW-Milwaukee
  • Joseph Hoff (2007), Student Development Specialist, Student Activities, Texas A&M University at Galveston
  • Luke Hoffman (2007), Delivery Manager at Apex Systems, Minneapolis-St. Paul
  • Matthew Holbach (2012), Territory Manager at Cooper Tire & Rubber Company, Houston, Texas Area
  • Brandon Holstein (2011), Sports Account Manager, Madison Area Sports Commission, WI
  • Rebekah Holt (2007), Support Staff at Elite Racing, San Diego
  • Travis Hoppe (2003), Senior account executive at Princeton Group, Madison
  • Alex Hover (2009), Season Ticket Sales and Service Executive, Minnesota Twins
  • Amy Huchthausen (1999), Chief Impact and Culture Officer,  Stavvy, Massachusetts
  • Delaney Hundley (2021), Business Development Manager, Macon Bacon Baseball, GA
  • Mackenzie Hunter (2009), Fitness & Aquatics Coordinator, UW-Stout
  • Denise Waas (Hussli) (2005), Channel Manager, Retail at Kohler CO, Sheboygan, WI
  • Jerod Jensen (2016), Administration and Operations Sports Coordinator, United Social Sports, Washington D.C.
  • Ryan Jesberger (2007), Lieutenant of Specialty Services University of Wisconsin - Madison Police Department
  • Jaden Johnson (2023), Community Sales Account Executive, Madison Mallards
  • Billy Kegler (2008), Goodman Sports Complex & Enterprise Manager, Madison College
  • Maxwell Kelley (2015), Journalism and Mass Communication, Graduate Student, Arizona State University
  • Michael Kelly (2017), Assistant Director of Development, University of Minnesota Athletics
  • Ryan Kelnhofer (2020), Premium Seating Executive, St. Louis CITY SC
  • Liz Kern (2006), Co-Owner/VP/General Manager, Green Bay Bullfrogs
  • Drew Kiefer (2009), Customer Success Manager at Pharmacy OneSource, Madison
  • Casey Klein (2004), Director of Ticket Sales at Chicago Fire Soccer Club
  • Kate Kleiva (2010), Events Planner, Wintrust Financial Corporation
  • Matt Kohl (2007), Health and Fitness Coordinator, Neenah-Menasha YMCA
  • Zachary Kohlmeier (2023), Sales and Marketing Representative, La Crosse Fairgrounds Speedway
  • Nicole Kopacz (2008), Assistant for Athletics Operations/Assistant Basketball Coach at Alverno College, Milwaukee
  • Joshua Korb (2011), Development Coordinator, Wisconsin Athletic Development Office, UW-Madison
  • Scott Koss (2015), Equestrian Program Specialist, University of Georgia Athletic Association
  • Stephanie Strupp (Kotsovos) (2007), Customer Success Specialist, CONTAX, Inc. 
  • Kallie Krech (2014), Interim Registrar for Field Services, National Sport Center, MN
  • Kelsey Krieg (2008), Sales & Marketing Professional, State Farm, Frisco, Texas
  • Hayden Kupsh (2022), Assistant Director of Marketing, Community & Student Engagement, University of Oregon
  • Matt LaFaunge(2020), Event Coordinator, Target Center, Minneapolis
  • Brian Lammi (1996), Founder & CEO, Lammi Sports Management, Milwaukee, WI 
  • Jacob Langer (2012), Group Sales and Service Executive, Minnesota Twins Baseball Club
  • Matt Lehmann (2006), Senior Director, Event Services, Milwaukee Brewers Baseball Club
  • Randy Leiberg (2006), Recruiter at Farmers Insurance, Milwaukee
  • Stephen Leitheiser (2012), Postdoctoral Researcher on agroecological transition
  • Rebecca Lemminger (2010), Account Executive, International Sports Management, Inc., Milwaukee
  • Pamela Lentz (2006), Territory Manager at Wyeth, Milwaukee
  • Nicole Lepak-Melberg (2003), Sr. Category Specialist at NVISION, division of North American Corporation, Minneapolis-St. Paul
  • Benjamin Lincks (2019), Sales and Event Coordinator, Rochester MN Sports
  • John Lininger (2023), Sales Data Analyst, Lavelle Industries, Inc, Burlington, WI
  • Thomas Loehner, (2022), Director of Events and Programs, Rochester Downtown Alliance
  • Mitchell Luedtke (2015), Project Manager, Fidelity National Information Services (FIS)
  • Ray Luedtke (2001), Owner, Sound Legal Copy, Seattle
  • Erin Luethi (2007), Ticket Sales Representative, St. Paul Saints
  • Dana LaBlonde (Maedke) (2003), Territory Sales Manager at DePuy Mitek, Green Bay
  • Ryan Majszak (2005), Account Executive at GMR Marketing LLC, Milwaukee
  • Drew Manor (2008), Quality Control, Receiving Inspector, CURT Manufacturing, Inc., Eau Claire, WI
  • Hailey Marrero (2014), Account Strategist/Social Media Strategist, Element
  • Travis Marten (2012), Ticket Office Assistant, Department of Intercollegiate Athletics, University of Wisconsin-Madison
  • Shawn McClone (2014), Community/Special Events Director, La Crosse Area Family YMCA
  • Clint McCullick (2012), Financial Specialist, UW Credit Union
  • Daniel McEssy (2013), Manager - Talent Strategy & Development, United Airlines
  • Matthew McGilliard (2011), Scouting Coordinator, National Collegiate Scouting Association (NCSA), Chicago
  • Molly Mcginn (2008), Research & Marketing at Korer Media, San Francisco
  • Griffin McIlwee (2022), Assistant Clubhouse Manager, Nashville Sounds
  • Tristan McLean (2021), New Membership Sales Director, Capstone Hospitality, Jacksonville, FL
  • Philip McMullen (2007), Manager, Group Ticket Sales & Service, Minnesota Twins
  • Lisa Meindl (2005), Assistant Director of Development and Special Events at UIC Athletics, Chicago
  • Geoffrey Mertens (2000), Executive Director at YMCA of Metropolitan Milwaukee
  • James Meulendyke (2011), Account Manager, Apex Systems, MN 
  • Tricia Meyer (2010), Field Compensation Representative, Thrivent Financial for Lutherans, WI
  • Daniel Mielke (2004), Manager of In-Game Entertainment at Chicago White Sox
  • Matthew Miles (2024), Web Sales Manager, Big O's Trailers
  • Travis Minegar (2008), Account Manager - Private Label Sports Nutrition at Main Street Ingredients, La Crosse
  • Jim Misudek (2007), Media Relations Manager, Baltimore Orioles
  • Peter Mock (2015), New Business Development Representative, Minnesota Twins
  • Matthew Moes (2011), Customer Success Account Manager (CSAM), US Financial Services, Microsoft US Financial Services
  • Josh Moon (2003), Athletic Director, University of Wisconsin-Green Bay
  • Jon Mor (2017), National Events Coordinator, USA Wrestling, CO
  • Brian Morgan (2003), Associate Athletic Director, Marketing & Ticketing, Marquette University
  • Jackson Morrin (2023), Account Executive, Wisconsin Herd
  • Matthew Morris (2019), Sports Writer, Best Version Media, WI
  • Matt Motiff (2012), H2I Club Manager, Anytime Fitness, Madison, WI
  • Markus Movrich (2007), Sales Representative, Actavis Pharmaceuticals, Milwaukee
  • Mallory Mueller (2015), Membership Sales Coordinator, YMCA of Dane County, Madison, WI
  • Mark Mueller (2003), Assistant Director, Baseball Administration, Milwaukee Brewers
  • Nathan Mueske (2008), Director of Operations at Wilmington Sharks, North Carolina
  • Rob Multerer (2000), Account Supervisor, GMR Marketing, Milwaukee
  • Angela Murphy (2006), Coaching Specialty Manager at USA Triathlon, Colorado Springs, Colorado 
  • Hayden Nachtigal (2018), Group Sales, Richmond Flying Squirrels in Richmond, Virginia
  • Brett Nagan (2009), SPD Infection Prevention Technologies: Capital Account Manager, STERIS
  • Yujiro Nakano (2024), Global Marketing Coordinator, Yonex
  • Desiree Nelms-Saari (2006), MRP Manager, Seneca Foods Corporation, WI
  • Casey Nelson (2022), Technology Specialist - Sales Representative, True North Surgical Inc.
  • Sierra Najdowski (2023), Seasonal Merchandise Assistant - Marketing, Special Events and Concerts, Madison Forward FC, Madison, WI
  • Nicole Muenster (Noe) (2014), Licensed Account Manager - Farms and Agribusiness, Family Insurance Center
  • Brett Nolan (2003), Small Business Relationship Manager, Branch Manager at U.S. Bank, Cincinnati
  • Chelsea Norkol (2019), Corporate Ticket Service Manager, Madison Mallards
  • Todd Novotny (2002), Mortgage Loan Officer at M&I Bank, Milwaukee
  • John O'Day (2009), Football Coach, Valley City State University
  • Nicholas O'Malley (2006), Athletic Ticket Office Staff, University Of Wisconsin-Madison
  • Brady Orvik (2003), Assistant Director of Ticket Operations & Customer Relations, University of Arizona 
  • Nicole (Ostrem) Meulemans (2003), Director of Student Life and Athletics Advisor, Dakota County Technical College, MN
  • Daniel Paterick (2014), Sales Associate, Milwaukee Bucks
  • Gage Payne (2023), Stadium Operations Intern, Wisconsin Timber Rattlers, Appleton, WI
  • William Pemberton (2001), Owner, Pemberton Law Offices, Madison
  • Kyle Petrashek (2007), Teacher, Sugar Creek Elementary School, Verona, WI
  • Max Peterson (2024), Graduate Student, University of Minnesota - Twin Cities
  • Melissa (Petroff) Adamski (2019), Sales Representative, M Shiraz LLC
  • Cianna Pieper (2020), Sales Development Representative, Impact Networking
  • Kathryn Pietrowiak (2011), Event Manager, Intercollegiate Athletics, University of Wisconsin – Madison
  • Andrew Polonec (2013), Director of Rules & Competitions, Arizona Golf Association
  • Cory Poppitz (2009), Assistant Director of Athletic Business and Operations, Minnesota State University, Mankato
  • Dustin Powell (2005), Business Banker, Farmers and Merchants Bank, La Crosse 
  • Lacey Probst (2012), Stadium Operations Manager, Arizona Cardinals Football Club
  • Adam Pulford (2006), Coach at Carmichael Training Systems, Colorado Springs, Colorado
  • Julia Purvis (2001), Director of Membership, Green Bay YMCA
  • Austin Punzel (2010), Concessions Supervisor, Peoria Chiefs, IL
  • Brady Quinn (2023), Group Sales Account Executive, Madison Mallards, Madison, WI
  • Charlie Raethke (2018), Premium Service Account Manager, Milwaukee Bucks
  • Daniel Rainbow (2003), Owner/President at Rainbow Golf Systems, LLC; Multi-Facility General Manager at Madison Golf and Development Group
  • Hector Ramirez (2007), Assistant Warehouse Supervisor, Milwaukee Brewers Baseball Organization
  • Logan Rasmussen (2018), Director of Rules and Competition, Arizona Golf Association
  • Sophie Randall (2023), Coordinator of Athletic Communications, Viterbo University, WI
  • Matthew Riebe (2018), Athletic Communications and Events Coordinator, Viterbo University, WI
  • Will Riebe (2009), Telephone Sales Representative, Milwaukee Brewers
  • Megan Ritchie (2009), Manager of Suite Services at Milwaukee Brewers 
  • Aubrey Rice (2007), Business Development Consultant at Rackspace Hosting, Austin, Texas
  • Matt Ritzer (2003), Director of Business Operations, Minnesota Swarm
  • Tyler Roeker (2011), Director of Golf at The Preserve at Deer Creek Golf Course, Milwaukee
  • Jeffrey Ross (2015), Graduate Program, MBA, University of Wisconsin-La Crosse
  • Daniel Ruder (2008), Associate Product Manager-Training Footwear at Reebok, Boston
  • Ryan Rudesill (2008) Associate Director of Campus Recreation, University of Wisconsin- River Falls
  • Brooke Ruesink (2014), Sport Specialist, Justice, Bureau of Prisons/Federal Prison System, FCI-Oxford, Wisconsin
  • Joshua Ruston (2004), Event Manager, Special Events Management, Chicago
  • Shane Ryan (20040, Regional Aquatic and Swim Team Director, Lussier Family West YMCA, Madison, WI
  • Cara Salm (2010), Manager at Players Choice of the Fox Cities, Oshkosh, Wisconsin
  • Adam Schanke (2014), Venue Services, Annegeberg Community Beach house, City of Santa Monica
  • Josh Schaub (2005), American Association of Professional Baseball Commissioner, MN
  • Eric Schleicher (2009), Aquatics Director, Door County YMCA, Sturgeon WI
  • John Schmeltzer (2004), Marketing Associate, Sysco, WI
  • Sam Schmidt (2013), Assistant Professor, Sport Management, University of Wisconsin-La Crosse
  • Jordan Schneider (2007), Executive Director, Palm Beach County Golf Association
  • Matthew Schneider (2015), Activities Director, Aquinas High School & Middle School, La Crosse
  • Michael Schoenborn (2004), Sports Information Director, Marian University, Fond du Lac, WI
  • Kory Schooley (2003), Director of Season Ticket Sales, Milwaukee Admirals
  • Jeffrey Schoonover (2012), Executive Director, Montana Youth Soccer Association
  • Colton Schraepfer (2023), Operations and Analytics with Army West Point Football, West Point, NY
  • Joshua Schroeder (2015), General Manager, Sport and Speed Institute, Chantilly, VA
  • Emily Schweitz (2013), Event Coordinator, Conferences & IES at Robert W. Baird
  • Christian Schwind (2014), Demand Analyst, Fiskars, Madison
  • Abigail Schultz (Schyvinch) (2012), Recreation Coordinator, City of Wisconsin Dells/Village of Lake Delton
  • Zachary Scola (2015), Assistant Professor, Sport Management and Leadership, Department of Kinesiology, University of New Hampshire
  • Ben Seaman (2022), Acquisition Associate, Vertigo Real Estate Ventures LLC
  • Matthew Selje (2013), Game Manager, Colorado State University
  • Tyler Shaker (2012), Director of Sales and Service, Athletic Department, University of Connecticut
  • Eric Sharon (2013), Branch Sales & Service Representative, PNC, IL
  • Eric Sherden (2014), Sports Director, Lino Lakes YMCA, Greater Twin Cities, MN
  • Joel Shirley (2004), Strategic Account Manager, Integra Telecom, MN
  • Alyssa Shultz (2018), Sport Sales Account Executive, Sports Minneapolis
  • Amy Siedschlag (2006), Junior Varsity Softball Coach, Middleton High School, WI
  • Samantha Sieracki (2010), Marketing Coordinator for Marketing Services at United States Olympic Committee
  • Mikayla Simmons (2019), Graduate Education: Sports Leadership Program, Southwest Minnesota State University
  • Derek Sisko (2007), E-Business Analyst at Rexnord Corporation; CEO, Green Grips, WI
  • Hannah (Skibba) Amundson (2017), Executive Director - Oktoberfest, USA
  • Tyler Slind (2010), Quality Assurance Manager, U.S. Bank
  • Skyller Smith-Davis (2019), Sport and Entertainment Masters Program, University of South Florida
  • Tanner Snustead (2021), Coordinator of Scouting Operations 
  • Ron Sobiek (2005), Business Development Manager, MYZONE/CFM, IL
  • Abigail Spaanem (2020), Sports/Recreation/Fundraiser Coordinator, Deerfield Community Center, WI
  • Nicholas Spence (2007), Assistant Recreation Supervisor, Milwaukee Public Schools
  • Ken Spindler (2005), Coordinator - Media Relations, Milwaukee Brewers
  • Ashley (Harrop) Squier (2010), 4th Grade Teacher, Northside Elementary School
  • John Stangler (2005), Director of Buildings & Grounds, Pewaukee School District, WI
  • Derek Stark (2014), Assistant Athletic Director, NIL Engagement, University of Illinois
  • Jacob Strangstalien (2021), Account Executive, Premium Sales University of Wisconsin-Madison, Legends
  • Makenzie Steffes (2019), Coverage Specialist, Aya Healthcare
  • Kyle Stephany (2010), Sports Administration Master's Program, Drexel University
  • Craig Steele (2023), Business Development Representative, KorTerra Inc., Chanhassen, MN
  • Sawyer Sturz (2016), HS Academy Specialist Advisor, Chippewa Valley Technical College
  • David Sutor (2003), Military/Government Sales at Life Fitness/Hammer Strength, Chicago
  • Kevin Szozda (2005), Sales Manager at Radisson University Hotel, Minneapolis
  • Taylor Takerian (2023), Corporate Partnerships Associate, Detroit Lions, Detroit, MI
  • Paul Tarnowski (2001), Senior Demand Planning Analyst at Best Buy, Minneapolis-St. Paul
  • Miles Taylor (2016), Account Manager, ‎Aerotek, Milwaukee
  • Matthew Ten Haken (2004), Sports Sales Manager at the Fox Cities Convention & Visitors Bureau, Appleton, Wisconsin; President of the United Sports Association for Youth
  • Steven Tennies (2006), Physical Education Teacher, Germantown High School, Milwaukee
  • Ryan Thibodeau (2008), Transfer Admission Counselor; Assistant Men's Basketball Coach, Viterbo University
  • Megan Thiel (2012), Digital Production Coordinator, Periscope, MN
  • Austin Thiessen (2019), Assistant Manager of the Concessions Department, Delaware North Sportservice at Miller Park
  • Lawrence Thomas (2023), Sales Consultant, Boucher Nissan Waukesha
  • Marcus Toppen (2015), Manager, Ticket Operations at Minnesota United FC
  • Jenna (Trende) Pederson (2009), CME Specialist – Academic Operations, Mayo Clinic School of Continuous Professional Development, Rochester, MN 
  • Andrew Trevino (2013), Associate Attorney, Hinshaw & Culbertson LLP, Milwaukee
  • Joseph Trevino (2009), Litigation Attorney, SmithAmundsen LLC, Milwaukee
  • Kahlil Trocme (2012), Trade Advisor & Business Developer, French New Technologies, San Francisco, CA
  • Sydney Trueheart (2022),Carmichael Arena Manager, University of North Carolina at Chapel Hill
  • Taylor Tully (2009), Coordinator, Administration and Program Development, USTA Kentucky
  • Abby Tyjeski (2008), Graduate Student, Sport Management Program, West Virginia University
  • Marques Tyler (2010), Assistant Ticket Director, University of Wisconsin Athletics
  • Amy Ufnowski (2004), Associate Director of Communication, Atlantic Coast Conference
  • Stacie Van Handel (2012), Players Choice of the Fox Cities, WI
  • Scott Van Someren (2004), NASCAR Series Operations Account Executive
  • Troy Van Zile (2005), Assistant Athletics Director for Development, The University of Tennessee at Chattanooga
  • Brandon Vanderhoof (2004), Sports & Recreation Coordinator, YMCA, Appleton, WI
  • J. Garot Vanderpas (2010), Sales Account Executive, Schneider National, WI
  • Kou Vang (2015), Event Coordinator, Eastbay, WI
  • Charlie Van Norman (2023), Stadium Manager, La Crosse Loggers 
  • Katelyn Lutz (Veldhorst) (2013), Youth & Recreation Director at YMCA at Pabst Farms
  • Broc Vike (2011), Associate Manager, MC Sports, Madison
  • Kobe Vines (2021), Inside Sales Specialist, Brady Corporation
  • Dreu Viola (2006), Territory Manager, Inova Labs Inc., Austin, TX
  • Dylan Volpintesta (2014), Coordinator of Intramural Sports, Drexel University, PA
  • Matthew Waak (2015), Event Services Coordinator, USA Cycling, Colorado Springs, Colorado
  • Dan Wacker (2014), Assistant Athletic Communications Director, Notre Dame University
  • Kyle Wade (2019), Assistant Director of Sports, Boys & Girls Club of Kenosha, WI
  • Jeremiah Wait (2020), Master's Degree in Sport Management, Football Scouting Assistant, West Virginia University
  • Trevor Wallace (2006), Sports Director, YMCA of Northern Rock County, Wisconsin
  • Mitchell Wegner (2001), Area Sales Manager at CNH Capital, Milwaukee
  • Trevor Wetzel (2019), Math Teacher, School District of New London
  • Jared Weymier (2010), Manager, Sponsorship Consulting, MKTG
  • Benjamin White (2018), District Manager, Woodward Communications, Inc. 
  • Greg Wilcox (2009), League Administrator, KEVA Sports Center, Madison
  • Jordan Williams (2023), Remote Sales, Suppz.com
  • Caleb Willems (2019), Gym and Sports Coordinator, Boys and Girls Club of Green Bay
  • Katherine Wurst (2003), Coach Educator at USA Rugby; Graduate Assistant at University of Minnesota
  • Emily Wypiszynski (2018), Sports and Recreation Coordinator, Heart of the Valley YMCA, Kimberly, WI
  • Kristine Zegers (2002), Coordinator, Packers Hall of Fame & Stadium Tour
  • Andrew Zink (2012), Program Coordinator, Department of The Trust, NFL Players Association, DC
  • Shane Zoltak (2016), Graduate Sports Leadership Program, Marquette University

General Questions

  1. Why should I apply to get into the program ASAP?
    • It is critical for you to get into the program ASAP because several courses are only for those who are admitted to the program. You might end up having no classes to take in your junior/senior year if you are not in the program by that time.
  2. How can I get into the program ASAP?
    • Finish and earn a "C" or higher in pre-admission core courses (BIO 100 or BIO 105 or MIC100; and ESS 110). Also maintain a GPA of 2.75 and higher.
  3. How many times can I apply to get into the program?
    • Each person has two opportunities.
  4. Do I have less opportunity if I am in progress in my courses?
    • No, you will have the same opportunity.
  5. How many students do you accept each semester?
    • We accept about 15-17 students each semester.
  6. How many people apply to get into the program?
    • Approximately 20-23 students apply to get into this program each semester.
  7. When do I know if I get accepted into the program?
    • We understand you are anxious to know the decision. The program director will send you an official letter for the decision ASAP.
  8. Who reviews the application materials and makes the final decisions?
    • The application materials will be reviewed by the Sport Management Screening Committee. They will also make the final decision.
  9. What if I did not get accepted on the first time?
    • It is competitive to get into the program. If interested, you may reapply next semester. You may contact the program director or your advisor to see how you can improve your credentials. However, the admission to the Sport Management program is competitive and not all who reapply may be accepted. Several majors listed below, which are commonly seen for the sport management professions, might be other options to consider in pursuing your future career in sport management.
      1. Marketing
      2. Management
      3. Communication
      4. Recreation Management
      5. Fitness
      6. Education or Physical Education (For the career in high school Athletic Director)
  10. What are your criteria to review the application materials?
    • There are several items when we review the application materials. First, the applicants need to meet all the requirements, such as completed application forms and materials. Then performance on your interview, experiences in sport related areas, resume, and job shadow reports complete the criteria we use to review the application materials. Note: Admission is competitive. Meeting requirements does not guarantee admission.
  11. What can I do to increase my chances of getting into the program?
    • In addition to the GPA and required courses, involvement in sport management experiences will be helpful. Also, being well prepared for the interview and application materials such as cover letter, resume, job shadow reports, etc.

Job Shadows

  1. What is the purpose of job shadow?
    • Doing job shadows is a very good opportunity for you to know if you are interested in sport management or not before your application. Also you will have better understanding of the career choices you may have in the future.
  2. What are the two job shadows that we have to complete?
    • You need to find two sport mgt related sites to observe someone for 4-6 hrs for each site. Most of the time we suggest students find some places and positions they might be interested in the future. Some students shadow at YMCA or Athletic Dept. It really depends on your interest, as long as it is related to sport management. So you can start from your hometown fitness center, YMCA, etc. You need to get advisor approval for your job shadow sites before you begin them.
  3. When should I start to set up my job shadows?
    • You can start to set up your job shadows 2-3 months before your application.

GPA

  1. Is GPA with 2.75 mandatory to get into the program?
    • Yes, GPA with 2.75 is mandatory to get into the program.

Interview

  1. When will I have the interview with the faculty members?
    • The interview is scheduled after the application deadlines. Applicants must submit a completed application packet to sign up an interview time slot. A sign-up sheet will be posted outside 213 Mitchell Hall two weeks prior to the deadlines.
  2. How long is the interview?
    • The interview is about 10-15 minutes.
  3. Who are the interviewers?
    • The interviewers are the program director and other faculty members in the sport management program.
  4. What questions do you ask in the interview?
    • The questions we ask in the interview are very similar to a job interview.
  5. How can I prepare for the interview?
    • We suggest that you practice with your roommates and dress professionally for the interview.
  6. Do I need to dress up for the interview?
    • Yes, we highly recommend that you dress up for your interview.

Reapply

  1. I did not get accepted on my first application. What should I do for reapplication?
    • You need to have a GPA of 2.75 and earn a "C" or higher in pre-admission core courses (BIO 100 or BIO 105 or MIC100; and ESS 110). You also need to submit the completed application form, a current copy of your transcripts, and a current copy of your resume and cover letter.
  2. Do I need to redo interview?
    • Yes, you will have the interview with the faculty members again.

Double Major  in Fitness and Sport Management

  1. I am thinking about double majoring in fitness and sports management. Do I need to submit different application materials?
    • Yes, you need to submit all the required materials for sport management application.

Transfer Students

  1. Who is in charge of reviewing the transferred courses?
    • Academic Services Director, Mr. Guy Herling (785-8218, gherling@uwlax.edu, 105 Graff Main Hall) is in charge of the transferred courses.
  2. What are the important sites to browse?

Program Newsletters

Advising

Please visit College of Science and Health advising and FAQ pages for important and useful advising information.

Current Students

GPA calculators

 

WARNING! These calculators are not tied to the University Student Records System. The results are based only on the data YOU supply!

Advice for Transfer Students

PROGRAM INFORMATION SHEETS AND BROCHURE

Looking for an overview of the UWL sport management program? Please check out our program information sheets and brochure.