Campus Connection

UW-La Crosse prof’s economics research relates to recent NCAA rule change on college athlete compensation

A University of Wisconsin-La Crosse professor’s research reflects the National Collegiate Athletic Association’s recent vote to allow college athletes to profit from their name, image and likeness.   

Adam Hoffer, UWL associate professor and director of the Menard Family Midwest Initiative for Economic Engagement and Research, and fellow researcher Jared Pincin, of The King’s College in New York City, published research on the NCAA four years ago and wrote an op-ed  making the claim that NCAA regulations "manipulate the rewards from a booming college sports industry."   

In the March 2015 piece published in “RealClearSports,” the co-authors argue coaches, colleges, conferences, and the NCAA make huge profits while student-athletes are short changed. They said it is time for the system to change. “College athletics seemingly enrich everyone except those directly responsible for on-stage performance, the college player,” write Hoffer and Pincin.   

Hoffer and Pincin proposed a sponsor-based athletic system in which athletes keep their scholarships and university affiliation, but are permitted to receive separate market-based compensation. 

Read the March 2015 column at: 
http://www.realclearsports.com/blog/2015/03/its_time_to_stop_the_real_madness.html.  

Hoffer is available for interviews upon request. Reach him at 608.785.5293 or ahoffer@uwlax.edu.   

More on the NCAA rule change.