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Marketing

Our people

Department Chair

Maggie McDermott  Profile of Maggie McDermott  Maggie McDermott saysMeet with me  Office hours

Maggie McDermott's office hours

Monday
8 a.m. to 9 a.m.
Wednesday
8 a.m. to 9 a.m.
Friday
8 a.m. to 9 a.m.

3102 Wittich Hall
mmcdermott@uwlax.edu
608.785.6751

Specialty areas:

Sustainability in Business

Academic Department Associate

Erika Pfeiffer  Profile of Erika Pfeiffer  Office hours

Erika Pfeiffer's office hours

Monday
8 a.m. to 4 p.m.
Tuesday
8 a.m. to 4 p.m.
Wednesday
8 a.m. to 4 p.m.
Thursday
8 a.m. to 4 p.m.
Friday
8 a.m. to 4 p.m.

3101 Wittich Hall
epfeiffer@uwlax.edu
608.785.8118

Faculty

Gwen Achenreiner  Profile of Gwen Achenreiner  Gwen Achenreiner saysMeet with me

Professor
3106 Wittich Hall
gachenreiner@uwlax.edu
608.785.6755

Specialty areas:

Marketing, Consumer Behavior, Market Research, Marketing Education

Nancy Clift  Profile of Nancy Clift

Lecturer
3123 Wittich Hall
nclift@uwlax.edu

Amy Coon  Profile of Amy Coon

Lecturer
Wittich Hall
acoon@uwlax.edu

Pam Culver  Profile of Pam Culver  Office hours

Pam Culver's office hours

Monday
11 a.m. to noon
1 p.m. to 2 p.m.
Wednesday
11 a.m. to noon
1 p.m. to 2 p.m.

Teaching Associate Professor
Wittich Hall
pculver@uwlax.edu
608.785.8118

Specialty areas:

Digital marketing, integrated marketing communications

Elizabeth Crosby  Profile of Elizabeth Crosby  Elizabeth Crosby saysMeet with me

Associate Professor
3114 Wittich Hall
ecrosby@uwlax.edu
608.785.6754

Specialty areas:

Consumer behavior, consumer culture theory, consumer identity, transformative consumer research, consumer welfare, consumer vulnerability, consumer wellbeing, and stigma

Andreas Eklund  Profile of Andreas Eklund  Andreas Eklund saysMeet with me

Assistant Professor
3120 Wittich Hall
aeklund@uwlax.edu
608.785.6750

Specialty areas:

Branding, consumer behavior, consumer psychology, gamification, sensory marketing, and service-dominant logic

Terrance Gabel  Profile of Terrance Gabel  Terrance Gabel saysMeet with me  Office hours

Terrance Gabel's office hours

Monday
1 p.m. to 2 p.m.
or by appointment
Tuesday
11 a.m. to 1 p.m.
or by appointment
Thursday
11 a.m. to 1 p.m.
or by appointment
Friday
By appointment only

Associate Teaching Professor
3104 Wittich Hall
tgabel@uwlax.edu
608.785.5219

Specialty areas:

Consumer Culture Theory

Services Marketing

Death and Consumption

Lobbying from a Marketing Perspective

Kenneth Graham  Profile of Kenneth Graham  Kenneth Graham saysMeet with me  Office hours

Kenneth Graham's office hours

Monday
By appointment only
Tuesday
By appointment only
Thursday
By appointment only

Associate Professor
3116 Wittich Hall
kgraham2@uwlax.edu
608.785.8097

Specialty areas:

Marketing Strategy, Integrated Marketing Communications, Digital Marketing

Program Director: Digital Marketing Graduate Certificate Program

Aaron Koepke  Profile of Aaron Koepke  Aaron Koepke saysMeet with me  Office hours

Aaron Koepke's office hours

Monday
1 p.m. to 2 p.m.
or by appointment
Tuesday
12:30 a.m. to 2:30 p.m.
or by appointment
Wednesday
1 p.m. to 2 p.m.
or by appointment
Thursday
By appointment only
Friday
By appointment only

Assistant Teaching Professor
3112 Wittich Hall
akoepke@uwlax.edu
608.785.6877

Maggie McDermott  Profile of Maggie McDermott  Maggie McDermott saysMeet with me  Office hours

Maggie McDermott's office hours

Monday
8 a.m. to 9 a.m.
Wednesday
8 a.m. to 9 a.m.
Friday
8 a.m. to 9 a.m.

Associate Professor
3102 Wittich Hall
mmcdermott@uwlax.edu
608.785.6751

Specialty areas:

Sustainability in Business

Nese Nasif  Profile of Nese Nasif  Office hours

Nese Nasif's office hours

Monday
11 a.m. to 1 p.m.
Thursday
2:30 p.m. to 3:30 p.m.

Remote office hours offered: email for appointment

Associate Professor
3118 Wittich Hall
nnasif@uwlax.edu
608.785.6752

Specialty areas:

consumer behavior, integrated marketing communications, services, consumer neuroscience, pedagogy

Casey Severson  Profile of Casey Severson

Lecturer
Wittich Hall
cseverson@uwlax.edu

Stacy Trisler  Profile of Stacy Trisler  Stacy Trisler saysMeet with me  Office hours

Stacy Trisler's office hours

Monday
By appointment only
Tuesday
By appointment only
Wednesday
12:30 p.m. to 2 p.m.
or by appointment
Thursday
12:30 p.m. to 2 p.m.
or by appointment
Friday
By appointment only

Remote office hours offered: Office Hours are in-person or virtual

Associate Teaching Professor
3110 Wittich Hall
strisler@uwlax.edu
608.785.8790

Specialty areas:

Professional Selling
Sales Management
Competitive Sales Team 

 

 

Tu Tu  Profile of Tu Tu  Office hours

Tu Tu's office hours

Tuesday
2:30 p.m. to 4 p.m.
Thursday
2:30 p.m. to 4 p.m.

Assistant Professor
3108 Wittich Hall
ttu@uwlax.edu
608.785.8120

Specialty areas:

Consumer behavior, social perceptions, social influence, consumer contagion effects, voice technology, mental accounting